Country Marketing Executive /Translator - Middle East Market

London (Greater)
10 Jan 2018
09 Feb 2018
Contract Type
Full Time
Country Marketing Executive /Translator - Middle East Market (Arabic/English)

Experience: 1+ years

We are a profitable, multinational company with over 350 talented and driven people in offices in the UK, Europe, North America, Asia and Australia.

Each year, we inspire and support over 60 million people of all ages, cultures and backgrounds to make the right education choices, in order for them to have happier, fulfilled and successful lives.

About the Role

Taking direction from the Regional Marketing Manager, you will implement your proven and effective digital marketing strategies and tactics to increase online enrolments through the site.

Your efforts will inspire students to research their study options, register with the site and go on to enrol with the institution of their choice.

Key Responsibilities

You will be responsible for generating traffic, interactions and enrolments, maintaining and growing the brand for the Hotcourses Middle East website.

You must be an expert in the Middle East market whilst understanding the international landscape. You will be instrumental with sector engagement tactics, for example webinars, as well as product development.

You will utilise your excellent written communications skills to translate copy content on the website from English to Arabic ensuring that the editorial content is accurate and has an appropriate tone of voice and is grammatically correct. Attracting the right audience is key, you will be responsible for drawing in users with both online and offline activity using a number of techniques which will include:

  • Managing ongoing relationships with existing partners and recruit new affiliate partners, for example Freelance Translators.
  • Planning and running email marketing campaigns, creating customer surveys and managing PPC campaigns, relevant to the Middle East market.
  • Updating and maintaining our social media accounts, from responding to multiple messages and comments to writing interesting blog posts/articles.
  • Working closely with other Hotcourses Content Editors to shape the Hotcourses social media and SEO strategy for the Middle East market.
  • About You
    The successful applicant will possess the following skills, attributes, experience and qualifications:You have an exemplary track record of success in achieving marketing objectives both individually and as part of a team.You are analytical and show initiative in making bold decisions, supported by evidence.
  • You have an inquisitive nature and an ability to maintain professional and technical knowledge by attending marketing events, seminars and conferences.
  • You are a fluent Arabic speaker with excellent written and oral communication skills in Arabic and English and possess a comprehensive knowledge of the Middle Eastern educational market.
  • You have previous experience in a translation role and an ability to prepare grammatically correct and high quality written content in both English and Arabic, including converting English content to Arabic or vice versa and also able to type in Arabic fluently.
  • You are educated to degree level.
  • We believe Education is transformative, that personal growth through learning and development is imperative and that we will #neverstoplearning. If you #neverstoplearning, and want to work within a friendly, fun workplace which offers perks such as an extra day’s holiday for your birthday and free gym access – apply today.

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