We are looking for Campaign Executives to work within the CRM and Loyalty team. We want someone with knowledge and experience of data and database marketing from a Marketing focused degree or career. This is an ideal role for someone intrigued by the world of data and how we use this data to make more informed marketing decisions and deliver personalised customer marketing programmes.
This role will focus on deploying email, SMS and PUSH Notification campaigns for our portfolio of brands, using our campaign management tool - Adobe Campaign. This will include; the development of automated customer journeys, deploying tactical campaigns, manipulating, selecting and segmenting data daily and finally developing post campaign analysis by understanding performance and identifying how we can improve communication KPIs.
Candidates should be technically minded and have a passion to ‘get their hands dirty’ with the data, appreciate learning a major campaign tool, enabling them to deliver highly personalised campaigns with intelligent content distribution.We will offer full training on Adobe Campaign, a leading CRM tool, to deliver insight driven relationship marketing programmes. The role offers an excellent opportunity for the right individual to work with major brands and build excellent knowledge and understanding of CRM programmes and this industry.
Responsibilities:·Implement email, SMS and Push notifications for our portfolio of brands·Process quarterly campaign plans and campaign briefs from the brand teams, ensuring campaigns are delivered on time and achieve targets.·Manage content libraries, liaising with external agencies to obtain and process the required assets.·Complete accurate data briefs that reflect the requirements of the campaigns and obtain approval from various stakeholders.·Build and deploy campaigns within Adobe Campaign, on time, to schedule and with no errors ·Perform Quality Assurance on campaign extracts for other colleagues.·Ensure current administration and naming conventions within the platform are adhered to·Ongoing monitoring of campaigns·Working with the Email Developers to ensure all HTML assets are correct including personalised and data driven content.
Requirements·A good understanding of the Database Marketing sector though your degree or from an entry role in our sector ESSENTIAL ·Work experience of manipulating, segmenting and selecting data through the marketing campaign tool Adobe campaign.ESSENTIAL
·Ability to demonstrate a genuine enthusiasm for working with data and developing best practise skills through training on the Adobe campaign tool·Exposure and understanding of an email broadcast tool would be an advantage and/or HTML ·Ability to pick up technical systems quickly with an aptitude and keenness to learn new technologies ·Excellent organisational skills to deliver against the required deadline ·Excellent attention to detail and appreciation of need to follow process/treat data securely ·Good team working skills with the ability to work collaboratively and flexibly·Excellent verbal/written communication skills
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