Retention Marketing Team Leader

Liberty Resourcing
London (Greater)
10 Jan 2018
09 Feb 2018
Contract Type
Full Time
Retention Marketing Team Leader

A successful online gaming and tech company, require a confident and experienced individual to join and lead their retention team. As a Retention Marketing Team Leader, you will deliver against objectives though the management of the customer retention programme and provide guidance to your peers to ensure execution of retention based promotions.

Job Requirements:

Experience managing and leading a teamKnowledge of online customer retention strategiesExperience of customer profile and data segmentationGood understanding of CRM, experience of data analysis on CRM activitiesIn this role, you will:

Plan and maintain retention marketing programs

Analyse and report monthly usage on patterns, customer trends, customer retention and promotions

Work with various teams to create and launch retention campaigns

Design marketing campaigns aimed at retention

Manage and optimise life cycles

Assign workload and requests out to team

Line manage executives, provide feedback, coaching and training for team members

Build relationships with other business function and monitor changes and updates on the organisations products and services

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