B2B Marketing Executive

Flux Talent
10 Jan 2018
09 Feb 2018
Contract Type
Full Time
Our Client, a leading media company in the UK operate a number of market leading recruitment websites in the aviation, automotive and law industries, amongst others. They help businesses to recruit in a fast and cost effective way by giving them access to their job boards to advertise their roles.

They are currently recruiting for a new B2B Marketing Executive to join the team in their office in Fulwood, Preston to help them with their future goals and growth ambitions, on one of their most successful brands within the group.

The opportunity

They are looking for a talented marketer who is keen to develop their skills and experience as part of a busy and thriving digital media group. You will work closely with various members of the marketing team, sales teams and design teams and will be responsible for the delivery of the B2B marketing campaigns using email marketing, landing pages,social media, blogs and direct mail to drive quality leads to your sales team, and help to generate profit.

Salary: £20,000 per annum

What you’ll be doing

Responsible for the delivery of strong and effective B2B marketing materials in (sales packs, landing pages, emails, direct mail) to help drive leads and sales

Developing and implementing lead generation strategies and tactics to introduce our business customers to new markets and deliver leads to your sales teams

Take ownership of the leads list ensuring they are up-to-date and regularly refreshed with new prospects

Developing automation ideas to allow our customers to self serve our products

Brand building - utilising marketing techniques across various media including email, social media, online, offline activity to drive conversion

Competitor analysis - checking prices, features and identifying competitive advantages. Monitoring website and competitor statistics and sharing key figures with the sales teams.

Analysing the results of marketing campaigns and making strategic decisions to pursue successes and regularly reporting back on these results.

Working on developing partnerships in your industry and representing our brands at events where appropriate

Preferable experience

A good knowledge of Dotmailer or a similar mailing system.

A confident understanding of Wordpress and how to build effective landing pages.

Basic Google Sheets or Excel skills.

Familiarity with live chat and social media platforms

Strong B2B copywriting experience

Skills range

A creative flair

A love of finding and utilising unrealised, ‘out-of-the-box’ techniques

Rapid learner, with capacity for original thought

Self-starter; able to go from idea, to prototype, to execution flawlessly

Self-motivated individual who can manage and prioritise multiple projects simultaneously

To have developed a taste for success in a fast-paced, entrepreneurial environment

You’ll need to be keen to progress your skills and be open to learning all about online marketing. Possessing both an analytical approach to work, plus a creative flair, you’ll be web aware and above all brimming with great ideas, and the passion to drive ideas through.

You will receive £20K per annum salary with quarterly bonuses dependent on success, 25 days holiday, a free gym membership, flexible working hours (including a 2pm finish on Fridays), a fun and hardworking team of professionals, and a relaxed and informal working environment. This company is not only a great place to work, but can also be a great place to progress. They have a great work life balance and an exciting social calendar. Up for a new challenge? Apply today.

This job was originally posted as www.totaljobs.com/job/78977181