Senior Marketing Executive - Events

Recruiter
Randstad Sales
Location
London (Greater)
Posted
10 Jan 2018
Closes
09 Feb 2018
Contract Type
Permanent
Hours
Full Time
We are looking for an temporary Senior or Mid Level Marketing Executive to come on board for a temporary contract within an established and growing B2B media events firm based in Central London. The role will be temporary, but for the right candidate there is absolutely an opportunity for a permanent offer. To apply you must be available immediately to start.

The Senior Marketing Executive will work on the planning and campaign delivery across a wide range of events, ensuring that registration/ attendee and awards entries targets are consistently met or exceeded.

Events include: awards, summits, breakfast briefings and webinars.

The successful candidate will also work closely with each brand's commercial teams providing marketing support and making sure that table sales targets are met or exceeded.

The role requires someone who is focused, hard-working, results-orientated with great attention to detail and able to work to tight deadlines.

Role purpose:

-Meet or exceed revenue and delegate/ awards registration targets for each event
-Provide support to the commercial teams to help them meet or exceed awards tables sales targets
-Collaborate with other departments to develop and grow each event portfolio
-Work with Head of Membership Marketing & Head of Events Marketing to identify and maximise membership lead generation opportunities within the events campaigns
-Be an advocate for marketing in the business and promote it as a centre of excellence

Responsibilities:

-Management and execution of marketing campaigns across each portfolio of events
-Manage the planning process for each event, ensuring collaboration and communication across all departments to ensure a successful launch that is delivered on time
-Write a comprehensive marketing plan for each event, detailing all event campaign activity and registrations/ entries tracking, presenting it to key stakeholders as and when required
-Identify and action new opportunities to drive marketing best practice and innovation across the portfolio
-Proactive database development to support individual marketing campaigns and long term audience development
-Brief in and manage all event design requirements, ensuring that marketing collateral meets each brand's guidelines
-Maximise opportunities to improve marketing processes and activity, such as email automation and dynamic content
-Carry out post event research and analysis for each event and circulate a post event marketing report to key event stakeholders
-Collaborate with the wider events marketing team to share ideas and best practice

KPIs:

Summits
-Total number of delegate/ speaker registrants
-Total number of delegate/ speaker attendees
-Increase in NPS scores year on year
Awards
-Total number of entries
-Total number of individual companies entered

Requirements:

- Minimum 3 years' marketing experience, ideally within a B2B events environment
- Experienced in email marketing software and content management systems, web analytic tools etc
- Self-motivated and able to work autonomously
- Pro-active and able to problem solve independently
- Passionate about success and delivering consistently excellent results
- Excellent organisational skills
- Excellent time management and ability to prioritise tasks
- Excellent attention to detail
- Excellent verbal and written communication skills
- Strong creative writing skills
- Strong maths and analytical abilities
- Strong Excel skills
- Able to bring new ideas on board
- Able to work under pressure and deliver to tight deadlines






Randstad Business Support acts as an employment business when supplying temporary staff and as an employment agency when introducing candidates for permanent employment with a client. Randstad Business Support is an equal opportunities employer and decisions are made on merits alone.

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This job was originally posted as www.totaljobs.com/job/78873411