Marketing Executive - CRM

Recruiter
ecomrecruitment.com
Location
London (Greater)
Posted
10 Jan 2018
Closes
09 Feb 2018
Contract Type
Permanent
Hours
Full Time

This privately owned entrepreneurial company are looking for an enthusiastic Marketing Executive, who wants a challenge working for a collaborative team environment with an aim on delivering high results. This role is concentrated on CRM and communications strategy; showing their ability to bring fresh ideas, influence the brand’s marketing, concentrate on personal development and liaise between the marketing, product and commercial teams.

Responsibilities

  • Responsible for deploying CRM campaigns across email
  • Running all email marketing
  • Use of CRM tools, such as Emarsys
  • Responsible Learn and Test Strategy including; developing test plans, setting objectives and tracking results whilst providing continual feedback to stakeholders.
  • Management of campaign analysis and reporting – keeping an on-going record of all activity undertaken.
  • Supporting creative processes for customer communication programs, email design and copywriting.
  • 90% focused on the personal category and will contain some adult content
  • Handle all marketing activities within the marketing department for the UK team
  • Monitoring and reporting on all activity, mainly using Google Analytics
  • Creation and publication of all marketing materials such as banners, customer touch point, customer journey and email automation.

Requirements

  • Highly creative
  • Outstanding copy writer
  • Proven success within insight driven CRM
  • Must be comfortable with Adult content
  • Confident and dynamic
  • Strong analytical and project management skills
  • Experience with Content Marketing
  • Knowledge with HTML and CSS
  • Strong command of analytics software – Google Analytics.

This job was originally posted as www.totaljobs.com/job/78924385