Senior Marketing Executive B2C
2201 -Senior Marketing Executive – B2C-London – 3-6 month contract – £36K – £42K
To work as part of the Faculty Marketing and Communications Team to provide marketing expertise and management to achieve its business objectives:
Market the faculty to defined markets so that target audiences are aware of its standing/reputation and the benefit from attending one of the faculty’s programmes;
Promote undergraduate and postgraduate programmes (as required) in order that the appropriate number and quality of applications is received for each of the programmes
Develop, gain agreement to, and implement student recruitment marketing plans to meet the Faculty’s business objectives
Understand the Faculty’s objectives and strategy in order to develop and implement appropriate marketing and campaign plans, including activity and budgets, and agreed with the Faculty Marketing & Communications Manager.
Understand the programmes on offer for agreed markets and the opportunities and benefits accrued to individuals from the current offer, identifying potential for ongoing development and successful marketing of the Faculty’s offer.
Understand the market and the sector
Use primary and secondary data as appropriate
Propose research studies to enhance understanding and as a basis for change
Input to the Faculty’s competitive position within the market both UK and Internationally
Proactively assess the Faculty’s competitive position across assigned markets and projects in order to ensure the product portfolio delivers customer needs and assesses future needs
Define, gain agreement to and understand the faculty’s target audiences for assigned markets and projects to ensure the development and implementation of effective campaigns and content:
Potential students at different levels of study, UK & international
Advocates and advisers to students
Develop, gain agreement to and implement the faculty’s marketing activity plans across assigned markets and projects to meet objectives that include:
Awareness and interest amongst agreed target markets;
Quantity and quality of applications, acceptance and enrolment;
The balance between undergraduate and postgraduate level courses as appropriate;
Building and maintaining the faculty’s reputation (as appropriate) to achieve marketing objectives;
Geographical market focus and priorities (as agreed);
Widening participation considerations (as appropriate).
Forge strong, collaborative relationships:
With the Faculty’s Marketing, Communications & Outreach team to promote wider initiatives, and support their successful delivery as required;
With the Marketing Officers from across the University, and the central marketing teams;
Across the faculty’s departments, academics and professional services; specifically, achieve academic engagement with, and participation in, marketing and campaign activities.
Provide support to the Marketing & Communications Manager across a range of areas, which may include:
Reporting upon marketing campaigns or activities;
Organising leaflets, brochures, online content or promotional items;
Producing faculty or course copy and content for university publications;
Raising purchase orders and reporting on budget expenditure;
Any other duties appropriate to the role and grade.
Lead and manage the Events Coordinator, supporting an inclusive culture and fostering an approach that encourages them to develop and utilise their skills and expertise, extending from recruitment through to performance management and development.
Contribute to appropriate committees, projects or workgroups as agreed with the Marketing & Communications Manager, the Faculty’s Director of Administration or the Head of Marketing & Market Research, including projects or secondments within marketing
This job was originally posted as www.totaljobs.com/job/78603750