Senior Marketing Executive

The Workshop
10 Jan 2018
09 Feb 2018
Contract Type
Full Time

Senior Marketing Executive

The successful candidate will be responsible for working with stakeholders across the marketing mix, assisting in producing campaigns that will perform throughout the pipeline, driving revenue into the business. They will be responsible for ensuring the entire inbound pipeline is optimised, that trends are identified and that learnings are made from the insight, with changes being implemented quickly and effectively.

This role will require the successful candidate to think laterally and to innovate based upon the results identified to ultimately improve and strengthen our inbound marketing tactics and pipeline. An awareness of effective inbound marketing strategies and an understanding of the end to end process from enquiry to sale is therefore advantageous. The successful candidate will also benefit from understanding a wide range of marketing tactics including digital, event and content marketing initiatives.

The successful candidate will be responsible for creating assets that assist in converting inbound enquiries to sales including proposal documents, email templates, case studies and scripts.

Responsibilities include:

  • Assisting in the development of high performing marketing campaigns, across the marketing mix
  • Monitoring the inbound marketing conversion performance, maintaining against key metrics
  • Leverage the results seen to identify areas of strength and of weakness in our marketing pipeline
  • Make pro-active recommendation with regard to process improvements
  • Implement changes quickly, ensuring effective roll-out and adoption across the team
  • Quality control processes, assets and communication methods with our prospects
  • Feedback to key stakeholders the insight discovered, making pro-active recommendations based upon solid fact and research
  • Be able to liaise with stakeholders at a variety of levels within the organisation and adjust stance accordingly
  • Creating / reworking marketing assets, including proposal documents, email correspondence, scripts
  • Devise a standardised marketing pipeline process that leverages best practice at every stage and is relevant across territories
  • Ensure that the processes implemented are followed and carry out spot checking across the team to ensure internal compliance with best practice
  • Apply effective analysis and statistics as the main driving force behind your recommendations ensuring everything is grounded in fact
  • Act as the 'go to' person for any queries relating to inbound conversion performance
  • Provide pro-active assistance and support to teams across the end to end inbound process to ensure awareness and best practice is maintained
  • Maintain a deep and current knowledge of inbound conversion performance, you will be expected to know the detail at all times as a fundamental aspect of this role
  • Provide regular KPI reports
  • Innovate to devise new ways of working and think laterally to enhance the ROI from our inbound processes and strategy
  • Take ownership for the inbound conversion metrics, ensuring accountability for delivering a world class performance

Skills and experience:

  • Previously worked within an inbound marketing position (2 years+ experience)
  • Thorough understanding of analytics and conversion
  • Copywriting and artwork skills desirable
  • Able to work efficiently in a pressurised, target driven environment
  • Lively, upbeat, self-motivated, organised, and a fantastic communicator
  • Experience within a B2B environment
  • Strong attention to detail
  • Exceptional verbal and written skills

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