Marketing Executive

Recruiter
MP Resourcing
Location
Abingdon
Posted
10 Jan 2018
Closes
09 Feb 2018
Contract Type
Permanent
Hours
Full Time
A leading hospitality service provider is looking for a dynamic marketing executive.

Overview

Reporting to, and working closely with the marketing manager, the marketing executive will be responsible for the planning, development and implementation of effective marketing campaigns and activities.

Role and Responsibilities

  • Plan and execute marketing campaigns across all media channels
  • Creating and devising campaigns to increase brand awareness to specific sectors for lead generation and sales activity
  • Working with the lead generation team to identify target markets and develop promotional campaigns and activities
  • Create and build email campaigns, landing pages and blog content for different programmes
  • Developing campaigns and messaging on social media using tools such as Hootsuite / Sprout / HubSpot
  • Manage all aspects of marketing activities for trade exhibitions, conferences and events from initial planning, to pre and post-marketing
  • Work with the marketing manager to maintain a strong online/offline company voice through sponsorship activities and thought leadership development
  • Manage and maintain online profiles
  • Maintain brand messaging and ensure it is implemented across all channels (online, web, events, field sales, customer success)
  • Undertaking detailed ongoing analysis and effectiveness of individual marketing campaigns
  • Essential

  • A minimum of 2-3 years marketing experience in marketing/digital and event management
  • Imaginative copywriting skills and excellent attention to detail
  • Management of several projects/campaigns at once and prioritise workload accordingly
  • Experience with social media channels
  • Experience of website CMS and CRM systems
  • Understanding of marketing automation and email marketing
  • Good planning skills and must be highly organised
  • Possess a highly professional and creative approach towards all customers internal or external
  • Full driving licence
  • Preferred

  • Degree in Marketing would be an advantage as would CIM qualification
  • Previous experience B2B marketing and/or Hospitality
  • Strong event management/organisational skills
  • Previous experience of marketing automation platforms
  • Knowledge of the Adobe Creative Suite
  • Please note: Only candidates with the relevant skills and experience will be contacted regarding this position.

    If you do not hear back from us within 5 days you have unfortunately been unsuccessful in your application for this position, however we may contact you in the future to discuss other opportunities.

    Please note that no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Every candidate will be assessed only in accordance with their merits, qualifications and abilities to perform the duties of the job.


    This job was originally posted as www.totaljobs.com/job/78592471