CRM & Customer Lifecycle Manager

Recruiter
Charter Selection
Location
Bethersden
Posted
10 Jan 2018
Closes
15 Feb 2018
Contract Type
Permanent
Hours
Full Time
Our client, a leading FMCG food company, are seeking a candidate to manage their CRM and customer Lifecycle processes.

The ideal candidate will be very data lead and have hands on experience with setting up complex campaigns - both automated drip campaigns and reactive campaigns.

- Develop the contact strategy by identifying opportunities and targeting segments
- Build and implement triggered campaigns across target customer, existing customers and lapsed customers.
- Measure and make recommendations on the communication strategy
- Manage CRM data and ESP systems for email marketing purposes
- Working with key stakeholders to ensure activity is commercially viable.
- Deliver and improve customer retention
- Drive margin growth through communications
- Improve customer engagement.

What will you need:

- Proven experience in managing stakeholders
- Experience working with ESP's and setting up automated campaigns
- Min of 3 years’ experience in B2B marketing