Senior Email Marketing Executive, eCRM

Recruiter
Michael Page Digital
Location
London (Central)
Posted
10 Jan 2018
Closes
15 Feb 2018
Contract Type
Permanent
Hours
Full Time

As Senior Email Marketing Executive, eCRM will be responsible for planning and implementing end-to- end email marketing campaigns. You will be responsible for CRM segmentation and targeting the right audience and producing a tailored message.

Client Details

My client is an exciting job site of a leading media owner based in heart of Canary Warf. They are creative, pro-active and overall just an awesome bunch of people to work for. They made some serious waves with their digital marketing strategy already and they are planning to get even better at it!

Description

  • Managing the companies email campaigns and communicating company brands through email marketing.
  • Analysis of current email marketing campaigns and making recommendations for improvement.
  • Managing trigger email campaigns throughout the customer lifecycle to maximise sales.
  • Carrying out segmentation of the database and implementing remarketing strategies.
  • A/B Testing on various email campaigns to establish the most effective.
  • Tracking and reporting on email campaigns in order to guide improvements.
  • Reporting to the marketing director on sales revenues generated through email marketing campaigns.
  • Ensuring all email campaigns comply with current email best practice in the industry.

Profile

You will have a strong understanding of email marketing, audience segmentation and HTML.

You'll be pro-active and driven to identify new ways of optimising campaigns and looking for a brand where you can make a difference. The company encourages independence and creativity and you'll be given as much responsibility as you can handle.

Must haves:

  • One to none understanding of understanding of email marketing, audience segmentation and analytics.
  • HTML skills
  • Target copy writing skills.
  • Love for Digital Marketing!

Job Offer

Super perks!

  • An amazing Team.
  • Probably the coolest line manager (Head of Marketing) you will ever meet and have pleasure to learn from.
  • Loads of room to put your valuable ideas and expertise across.
  • Loads of autonomy.
  • Early Finish on Fridays
  • Free gym
  • Bonus Scheme.
  • Company's iPad