Marketing Campaign Executive

Forward Role
08 Feb 2017
08 Mar 2017
Contract Type
Full Time

Senior Marketing Executive

£25,000 - £30,000

Legal Services

Manchester (or Liverpool)

This is a new position for this genuinely forward thinking legal firm where innovation, an entrepreneurial spirit and honest hard work is hugely appreciated. This role is a fantastic opportunity to join an expanding team where you can develop, br creative and realise your ambitions.

Duties and Responsibilities

  • Core marketing practices for digital and creative campaigns, including creating content, creative and design/formatting, online testing, copy writing, review and proof reading.
  • Plan, delivery and track budget & results of multiple campaigns for departments, sectors and firm-wide.
  • Design and manage a proactive content programme that promotes partners' thought leadership on important legal issues across practice areas and sectors.
  • Monthly reporting, key stats and business indicator reports - monitoring activity and ROI.
    Planning and managing marketing resources software, technology and online tools.
  • Development and distribution of video and creative content, webinars, news, reports and downloads. Identifying proactive marketing opportunities, including joint campaigns, outreach, guest blogs, speaking and sponsorship opportunities.
  • Developing relationships with Heads of Department and Sector Heads to plan, develop and implement campaigns.
  • Digital channel monitoring and analytics analysis. Managing external agency relationships.
  • Offering advice and training on marketing tools and resources within the firm.

Person Requirements

  • Previous marketing and communications experience in a corporate or professional services environment
  • Strong core marketing skills and excellent channel management
  • Strong creative, verbal and written communication skills with attention to detail
  • Demonstrable experience of planning and delivering multi-channel campaigns
  • A solid understanding of marketing channels including, brand, creative, website, e-comms, SEO and social media
  • Knowledge of thought leadership and background in content marketing
  • Show initiative and offer creative solutions
  • Demonstrate flexibility in relation to the working day and the management of projects
  • Be proactive with the ability to work well on their own and also as part of a team
  • Work as an integrated member of the Marketing team and assist with other marketing related activities as and when requested
  • Be enthusiastic, willing to learn and must have a flexible approach to the role
  • Excellent organisational skills, whilst working to tight and multiple deadlines
  • Willingness to travel between the Manchester and Liverpool offices on a regular basis

As the North West's leading Marketing, Analytics, Digital and Creative recruitment agency, we are continually receiving new assignments to work on so keep a close eye on our website, Facebook, Linkedin and Twitter pages for a full list of current opportunities as well as market place news and fun stuff.

Forward Role is operating as an employment agency