Digital Marketing Manager
The role of the Digital Marketing Manager is;
- To work with the Marketing and Commercial Director to plan and implement cost-effective marketing & communications campaigns to enable my client to sustain and increase current markets, customers and audiences and penetrate new markets.
- To lead my clients marketing communications, content creation, media planning and management of all digital channels and to inspire and support digital innovation across the business.
This is a new position based at my clients Head Office in High Wycombe, Buckinghamshire
The Digital Marketing Manager will be responsible for the following
- Support the Marketing and Commercial Director in creating and delivering effective, dynamic and coherent marketing and communications campaigns for events/hires and developing businesses/departments whilst maintaining a consistent brand message across all platforms.
- Manage and report on marketing and digital campaign initiatives including email marketing, digital advertising and social media/arts campaigns.
- Act as digital marketing champion for the entire company to ensure that digital opportunities are considered during creative conversations.
Develop and deliver the digital and social media strategy, while maintaining and developing the brand, voice and profile in digital media.
Track marketing effectiveness and ensure the strategic and tactical approach responds accordingly
To regularly update digital platforms, including the website, Facebook, Twitter and Instagram.
The ideal Digital Marketing Manager will have the following
- Up-to-date knowledge of the latest digital and social media marketing and communications techniques.
- Extensive experience working with Google Analytics inclusive of creating campaigns, understanding the bidding process and mining/analysing the data upon completion.
- Experience managing a paid search account.
- Experience managing SEO campaigns, taking responsibility for keyword rankings, link building and content production.
- Ability to analyse and interpret cross channel data in order to provide insights for improving search performance.
A salary of circa £40,000 plus bonus and benefits.