Digital Performance Marketing Manager

Recruiter
Daily Mail and General Trust PLC
Location
London (Central)
Posted
10 Jan 2018
Closes
20 Feb 2018
Contract Type
Permanent
Hours
Full Time

Purpose of Role

  • Be the digital performance lead for Mail Newspapers eCommerce propositions (Mail Travel, Mail Shop, Mail Finance, Mail Wines, You Beauty Box); plus newspaper circulation driving activity for the Daily Mail and The Mail on Sunday; subscription driving for Mail Plus, the digital newspaper
  • Managing significant online media budget across PPC, Display, Affiliate and SEO activity, delivering value and ROI through execution of BAU, campaign and channel activity
  • Day to day management and motivation of external agency
  • Develop a relentless test and learn attitude to performance marketing
  • Define structure and resource to deliver long term revenue and profit growth

Key Accountabilities

Budgeting

  • Work with Senior Marketing Manager to drive revenue and profit targets across Mail Newspaper performance marketing channels
  • Input into forecasting process and delivery of forecasting - yearly/quarterly/monthly figures
  • Manage agency POs, agency charges and payment

Digital campaign activity

  • Manage campaigns to deliver according to CPS targets
  • Drive exceptional optimization of our PPC, SEO, Affliate and Display activity ensuring greatest ROI for these channels
  • Regular review of PPC campaigns at a granular level
  • Analyse and report the results of all marketing activity to ensure learning’s are captured and communicated to inform future on and offline marketing plans.
  • Brief online collateral as required (banners, MPUs etc) via comms team/internal creative team as required
  • Suggest new digital campaigns in opportunity areas to aid revenue growth
  • Harness relationships within wider marketing team (creative, comms, crm, product managers) to ensure consistency of message and joined-up communications plan

Agency Management

  • Be key day to day contact, motivate and manage agency for PPC, display, paid social
  • Work with Senior Marketing Manager to brief agency on upcoming campaigns ensuring plans in place for activity to run, and liaise with key stakeholders for sign off
  • Regularly review agency resourcing, challenging their accountability and ability to hit objectives

Affiliates

  • Lead set up and drive performance of Affiliates - a new channel for the eCommerce business

Reporting, Analytics & technical integration

  • Oversee weekly management reporting on websites’ performance for all Mail Newspaper verticals digital channels, as well as respond to ad hoc data requests
  • Set-up new reporting and look to ways to improve reporting efficiency
  • Ensure all website / online reports provide accurate and relevant information required to manage the business
  • Use analysis to aid strategic decision-making and adapt digital marketing approach accordingly
  • Solely responsible for ensuring all tech requirement/pixels are correctly with agency for all brand verticals

Entrepreneurial Growth

  • Have an entrepreneurial approach to our e-commerce business, being dynamic and creative to maximise impact to support the growth of the department
  • Be a champion of 'digital first’ menatilty
  • Constantly horizon-scanning for the latest techniques and platforms to better improve digital marketing performance
  • Competitor analysis

Key relationships

  • Senior Marketing Manager, vertical product owners, creative team, agencies, analytics team

Key skills and experience:

  • Expert in search - paid and organic, display and retargeting
  • Proven ability to optimize media agency relationships
  • Experience of media planning across broad online mix
  • Strong knowledge of key Google Analytics features - knowledge of Adobe Analytics
  • Diplomatic
  • Experience of working in e-commerce environment, and directly managing Google adwords in a retail, travel or agency environment
  • A disciplined, ambitious and well organized individual who is also flexible

Essential Behaviours:

  • Entrepreneurial
  • Analytical and inquisitive
  • Problem solving
  • Energetic, initiating actions
  • Robust and pragmatic
  • Organisational and time management skills
  • Attention to detail
  • Tenacious
  • Passionate about our brands and the customer