Social Media, Content and PR Manager
Are you a Social Media and content wizard with a PR fashion background? Step into the glamorous world of fashion and engage with a top audience through creative social media engagement and clever content, as Social Media, Content and PR Manager for a top online fashion retailer in Manchester City Centre!
Social Media, Content and PR Manager - About the company
Our client has established their brand on a gap in the market and has successfully grown rapidly because they understand what their clients want! They are proud to have some of the most talented in-house creative professionals who have shaped a strong and creative brand, so they are now looking for a Social Media, Content and PR Manager to manage their talented digital team. Our client will soon move into a new and trendy office, where the successful candidate can look forward to an excellent work environment in a nice area of the city.
Social Media, Content and PR Manager - About the role
The Social Media, Content and PR Manager must be a genius with social media and be an excellent fashion copywriter, as the successful candidate will be creating engaging content to generate traffic to their site and create extensive brand awareness on their main social platforms like Facebook, Instagram, YouTube and Pinterest. The Social Media, Content and PR Manager will represent the brand through the digital content, so previous experience in fashion and a strong knowledge of SEO is highly beneficial for this role!
Main responsibilities of the Social Media, Content and PR Manager
- Create content for the main social media platforms like Instagram, Pinterest, YouTube and Facebook
- Use your SEO knowledge to write engaging articles and blogs about fashion to drive traffic and boost brand awareness
- Manage PR outreach activities and develop innovative strategies
- Develop and manage all social media and content strategies and report performance to senior management
- Keep up to date on the newest social media trends and developments to identify new social media opportunities
- Work closely with the design team to ensure email marketing material is in line with the brand’s values
- Create a voice for the brand
- Contribute towards the writing of fashion articles to enhance the team’s blog for their enthusiastic readers.
- Work closely with the design team to produce vivid and innovative emails
Required skills and experience of the Social Media, Content and PR Manager
- Previous experience working in fashion retail and have a strong understanding of online fashion influencers
- Experience working with content creation and social media management
- Great understanding of SEO and content optimisation
- Excellent understanding of PR and Influencer marketing
- Previous copywriting experience to write strong and engaging content for articles, copy and press releases
- Strong communication skills and highly articulate
- Outstanding analytical skills to analyse data and reports
- Proactive and enthusiastic attitude towards any task
- Strong attention to detail
- Great understanding of branding
- Ability to work on multiple projects at the same time and keep the overview
This is an exciting opportunity for a creative individual who loves social media, PR, fashion and is a content guru! Get in touch with our Recruitment team to hear more about this role or apply online!