Database Marketing Analyst

Recruiter
Msa Careers
Location
Birmingham
Salary
30000.0000
Posted
08 Feb 2017
Closes
08 Mar 2017
Contract Type
Permanent
Hours
Full Time

The role exists to provide accurate and timely data sets via scheduled ad hoc works requests to enable the successful execution of sales & marketing campaigns.

Essentially you’ll be segmenting parcels of customer centric data (prospecting, renewal, referral, retention etc.) through the use of advanced analytics (data base segmentation).

Responsibilities;

Prepare, organise and supply various sales channels with relevant customer and/or prospect data from internal sources

Manage external data relationships to deliver optimal prospect data

Ensure accurate, timely delivery to requirements, maintaining marketing database standards as directed

Build an analytical reporting framework to manage and report on conversation ratios from data provided

Ensure all production tasks/jobs are properly audited and documented

Through the use of advanced analysis identify opportunities for applications to be developed to meet future requirements

Project planning; contribute to the project plan to ensure that all 'data driven’ delivery objectives are met.

Skills

Educated to degree level in numerate or technical discipline

Experience of managing and extracting complex commercial data from large relational databases (creating extract files etc.)

Relevant experience with industry data tools (SAS, MS Access, Excel etc.)

Strong data reporting and manipulation skills (Business Objects or SAS)

Detailed understanding of database marketing and direct marketing techniques

Knowledge of data warehouse functionality

Excellent communication skills, organised and methodical approach to work

Apply for full job / interview deatils.