Digital Marketing Manager

CMR Recruitment
West Lynn
11 Jan 2018
20 Feb 2018
Contract Type
Full Time

Job Title: Digital Marketing Manager
Location: Kings Lynn
Salary: Up to £35,000 dependent upon experience

We have a fantastic opportunity for a Digital Marketing Manager to join our Client, who offer innovative packaging products. Based in Kings Lynn this Digital Marketing Manager will be responsible for developing and delivering digital marketing strategies to enhance the clients brand and help them grow from 30M to 40M. Alongside this, this Digital Marketing Manager will be responsible for 2-3 members of staff and freelance specialists.

Further responsibilities of this Digital Marketing Manager include but are not limited to:

  • Developing the marketing strategy for the company in line with company objectives
  • Coordinating marketing campaigns with sales activities
  • Overseeing the Company’s marketing budget
  • Planning and coordinating tradeshow events
  • Planning and implementing promotional campaigns
  • Manage and improve lead generation campaigns, measuring results
  • Preparing online marketing campaigns
  • Implementing and optimising Salesforce Pardot marketing automation software
  • Create account based marketing campaigns and develop customer persona profiling
  • Monitor and report on effectiveness of marketing communications
  • Coordinating a wide range of different marketing materials
  • Working closely with our graphic designer and assisting with new product launces
  • Working closely with our content writer and assisting with effective techniques
  • Maintain effective internal communication to ensure that all relevant company functions are kept informed of marketing objectives

The candidate:

  • Previous experience in a similar digital marketing role
  • Experience in ecommerce, SEO, PPC, Email marketing and social media
  • Strong understanding of current online marketing concepts, strategy and best practice
  • Experience with marketing automation software, ideally Salesforce Pardot or Hub Spot
  • Strong analytical and project management skills
  • Confident and dynamic personality
  • Qualified chartered marketer would be ideal though not essential

Hours of work are 7:30am - 5:00pm