Conversion Marketing Specialist

Tyne and Wear
11 Jan 2018
16 Feb 2018
Contract Type
Full Time

Conversion Marketing Specialist

Role description:

· Support the production and delivery of all onsite, app, game and personalisation content for the ongoing improvement of performance across the site

· Support SEO development across language and location

· Liaise with all web, seo, app and game development agencies

· Support where needed the development of strategy and planning for content, seo, cro and personalization to inspire and convert potential customers through conversion marketing initiatives.

· Ensure delivery of campaigns and projects on time and accurately

· Ensure conversion activity is intergrated across marketing functions

· Support colleagues in Digital functions to ensure effective digital content, conversion and SEO tooling and technology.

· Lead on selected projects as and when needed

Skills, experience, education

· Skilled digital marketing professional with minimum of 2 years’ experience in web/cms management, onsite seo, cro activity and understanding of personalization.

· Knowledge and understanding of travel and digital marketing industries

· Strong leadership and people management skills

· Excellent communication skills

· Marketing, Digital or Business degree or professional marketing qualification desirable

Key Performance Indicators

· Overall business performance

· Marketing and overall conversion rate

· Feedback from relevant managers