Digital Marketing Manager

Location
Newton Abbot
Salary
£20000 - £30000 per annum
Posted
12 Jan 2018
Closes
09 Feb 2018
Ref
00077805
Contact
Recruitment Genius Ltd
Function
Marketing
Contract Type
Permanent
Hours
Full Time
This is a fantastic opportunity for motivated individual who wants the opportunity to make a real difference and be a part of an already successful organisation. Working closely with their Marketing Manager, you will be responsible for developing their overall digital marketing strategy and then executing this by creating, implementing, tracking and optimising digital marketing campaigns across all channels.

Negotiable salary.

Key responsibilities:
- Develop and implement digital marketing strategies for their brands and websites.
- Plan, execute, report and optimise digital marketing campaigns, including Pay-Per-Click advertising, SEO, Email Marketing and Paid Social campaigns.
- Working with their Content & Social Media Executive to plan compelling content and ensure effective outreach of this content.
- Working with the team to manage the websites and working continually to enhance their performance through user experience and conversion rate optimisation.
- Liaising with the design and development team on the development of new websites.
- Providing thought leadership in digital marketing across the business.
- Collaborating with external digital marketing agencies and partners where necessary.
- Adhere to stated policies and procedures relating to Health & Safety and Quality Management.
- Any other tasks deemed by the Company to be necessary for the successful completion of the role.

Person Specification:
- Experience in all things Digital Marketing - this role brings together marketing strategy, creative engagement, channel thinking, delivery, execution and analysis.
- Solid knowledge of using a CMS, Excel, and Website Analytics.
- Experience in setting up and managing Pay-Per-Click & Social Media Advertising.
- A digital marketing enthusiast with an understanding of how it can be used to a commercial advantage.
- Strong proofreading, copywriting and storytelling skills. A creative eye for photo, video and design.
- Experience in optimising landing pages and user journeys, through content, design and layout
- Ability to work proactively on own initiative and also as part of the team.
- Excellent communication, problem solving, analysis and project management skills.
- Detailed knowledge of SEO & experience of ecommerce would be an advantage.

This is a well-established, family run, import and distribution company with a wealth of experience in sourcing goods from around the world, who specialise in leisure goods. Their brands cover surf/skate, water sports, outdoor play and toys.

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