Campaign Strategy Analyst

Birchfield Recruitment
10 Jan 2018
09 Feb 2018
Contract Type
Full Time
Basic to £40,000 (Dependent upon experience)

Based in Poole our client a fast paced and dynamic financial services provider who are looking to appoint an experienced sales data performance analyst to manage, oversee and optimise the performance of their lead data on a day to day basis and in real time.

The person we are seeking will have experience in assessing performance trends, compiling reports and providing a commentary on such reports to the senior management team. In addition you would be expected to design a formal data strategy plan focused on optimising data performance and make recommendations for improvement in line with a performance improvement strategy that would focus on increasing FTB conversion and improving overall ROI.

Key Requirements:

Ideally you will have a minimum of 2 years within a B2C financial regulated financial services based outbound call centre role within a lead management function §Ability to work in fast paced sales orientated environment

Need to have a hands on approach and ability to respond to real time challenges with short term solutions to support intra-day requirementsAble to demonstrate a strong understanding of the lead flow process from beginning to end§Ensure all campaigns are compliant and meet all regulatory and legal requirements including OFCOM, DPA, FCA

Minimum of intermediate skills in the Microsoft packages Experience working with SQL Ability to provide support to the wider analytical and business intelligence function as required.Key Responsibilities:

Responsible for real time management, review and allocation of leads to maximise performance§Monitoring the team and agent performance through in house system and reporting solutions and maintain maximum productivity with minimum idle time

§Intra Day, Daily, Weekly and Monthly reporting of key KPI’s and other Performance indicators

§Proactively monitor outbound contact volume and lead to sale outcomes

Devise an end to end process outlining the overall management and tasks required to deliver the objectives of the roleMonitor adherence to due process and challenge non-complianceDue diligence and re-distribution of leads in line with resource activity/availabilityConduct regular spot checks and audits around process adherence as well as status outcome disciplineProvide timely corrective feedback (to appropriate manager) in line with defined processesDesign a robust ‘Reject’ management policy and process with clear definitions/criteria and oversee the execution and reportingThis is an exceptional opportunity to join a growing business; the company pride themselves on developing its future senior managers from within wherever possible so there is a genuine opportunity for a long term career. If you believe you have the experience and track record we are seeking please send an up to date CV to us today

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