Marketing Manager (Events, Digital, Online, Offline, PR, Comms) London

Recruiter
Brandgaard Recruitment
Location
Surrey
Posted
10 Jan 2018
Closes
08 Feb 2018
Contract Type
Permanent
Hours
Full Time

This is an excellent chance to join a FTSE 100 company and market leading media business. They have an exciting opportunity for a creative and enthusiastic Marketing manager to join the marketing department of a portfolio of energy and marine events.

As an articulate, creative and enthusiastic Marketing Manager, you will have experience in developing marketing strategies, planning multi-channel marketing campaigns and customer insight projects in a b2b environment. Experience within the energy and marine sector would be advantageous.

Key Responsibilities:

  • Build and maintain a high level of sector specific industry knowledge
  • Evaluate customer research, market conditions, competitor data and produce an effective and engaging marketing plan to meet the agreed event’s strategic objectives
  • Ability to build detailed multi-channel marketing campaigns in order for Marketing Operations team to implement.
  • Oversee multi-channel segmented online and offline marketing activities to achieve frequent, timely and effective event promotion and measure campaign effectiveness
  • Develop an annual marketing budget and ensure delivery of marketing activity on time and within budget
  • Plan and implement customer research projects
  • Use your industry and customer knowledge to develop show initiatives, educational programmes and special events to enhance event content
  • Proactively establish and maintain effective working team relationships internally and externally including industry partners, the media trade associations and our advisory panels - both locally and globally

The candidate:

  • Proven track record in marketing, Event marketing experience is not required, but must demonstrate ability to adapt quickly and effectively.
  • A strategic thinker and team player with good analytical, numerical and communication skills
  • A good understanding of developing marketing strategies, messaging and persona development, segmented marketing campaigns, database management
  • Willingness to travel and work in a global team of professionals building effective relationships with partners and suppliers
  • Ability and willingness to work in a matrix structure
  • Demonstrable experience managing budgets
  • The creative ability to further develop business opportunities and to launch new initiatives
  • The attributes required to secure and optimise strong business relationships/partnerships

If this exciting marketing job interests you please send a CV to Ross Brander at Brandgaard Recruitment