Marketing Lead Generation Specialist- Equipment Sales and Plant

Air Products
10 Jan 2018
10 Feb 2018
Contract Type
Full Time
At Air Products, we have been helping our customers to become more productive, energy efficient and sustainable for more than 70 years. With our atmospheric, process and specialty gases, equipment and technologies, we supply innovative solutions to energy, environmental and emerging markets around the world. We currently have an opportunity Marketing Lead Generation Specialist within our Equipment Sales and Plant Support team, based in our Hersham office. In this role, you will be using our CRM tools - internal and external databases- to cold-call/email prospective clients with a view of generating sales leads. You will also be involved in creating material and collateral for tradeshows, conferences and campaigns. As the Marketing Lead Generation Specialist, your main responsibilities will include: * Managing and Executing Campaigns: phone call campaigns, tradeshows, website, and inbound telephone enquiries. * Creating content for products, both technical and branding, with the purpose of increasing lead generation, brand awareness and market knowledge. * Following-up on opportunities and their tracking/reporting * Passing on viable leads onto the Sales team for the latter to qualify As the Marketing Lead Generation Specialist, your skills and qualifications will ideally include: * Strong background in cold-calling and generating prospective clients * Can-do attitude and not afraid to face rejection * Confidence and great customer management/influencing skills * Strong computer skills (Excel, Outlook, Word, and PowerPoint) and database manipulations * Some experience in Sales, Marketing or other customer facing experience We need dedicated and driven people who are committed to getting it right with a never-ending desire to learn, improve and contribute. In return, we offer a culture of respect, challenge and innovation - with excellent opportunities for growth and development. If that sounds interesting, then come and discover, care, accomplish and thrive at Air Products