Head of Brand and Marketing

Independent Age
London (Greater)
10 Jan 2018
12 Feb 2018
Contract Type
Full Time
Head of Brand and Marketing London Salary: From £60,000 - £65,000 per annum. Over the past 10 years, Independent Age has been through a major transformation. We’ve moved from operating as a benevolent trust, to establishing ourselves as a charity that provides impact at scale for older people. Our plan is to significantly accelerate the number of people who get and give support through Independent Age. However, the opportunity doesn’t just lie in increasing volume, but in developing ways to build meaningful engagement with our key audiences. In order to seize this opportunity and help us turn this vision into a reality, we have brought together the key functions which drive the public to Independent Age - Marketing, Communications and Fundraising. And we’ve taken the bold step of building a brand new Engagement Division, led by a new Engagement Management Team. Central to our new Engagement Vision is our ability to tell a compelling story (through our brand) and inspire people to take action – whether getting and/or giving support – thereby increasing the impact we make on the lives of older people, their families and friends. As part of these plans, we are building a new Brand & Marketing department, and now seek a new Head of Brand & Marketing to lead on its creation, development and delivery. You will be a key member of the Engagement Management Team, ensuring that Brand & Marketing forms an integrated part of an effective wider programme of fundraising and engagement campaigns, and activities that help transform Independent Age’s public profile, influence and impact. This is a hugely exciting opportunity to be part of a brand new high-calibre senior team responsible for shaping and driving the public growth of a rapidly growing charity. With experience of operating at a senior level in a complex consumer organisation, you will have a track record of developing successful integrated brand and marketing strategies and large-scale programmes of diverse multi-channel campaigns that raise awareness, build understanding, grow income, change behaviour/perceptions and drive action, at a national and local level. If you feel you could bring your brand development, creative, response marketing and content marketing expertise to this new chapter of Independent Age’s growth, and feel inspired by the opportunity to build a new brand and deliver a step-change in our marketing, we would love to hear from you. In you are interested in this position, please click the link below. For an informal confidential discussion about the role, contact our advising consultants Helen Anderson or Rebecca O’Connor at Gatenby Sanderson. Closing date is Monday, 5th February 2018 First Interviews, w/c: 19th February 2018 Final Interviews, w/c: 26th February 2018