UK & I Campaigns Manager - Paddy Power

Paddy power
10 Jan 2018
15 Feb 2018
Contract Type
Full Time

UK&I Campaigns Manager, Paddy Power

Paddy Power Betfair (PPB)

Reports to: Head of Brand Marketing

Location: London or Dublin

Role purpose:

To be the central point of contact to the business for Paddy Power brand marketing. To develop and deliver world class marketing and communication plans for Paddy Power across UK & Ire that maximise business impact, are recognised industry-wide, and further enhance Paddy Power’s brand fame.


  • Develop and refine a multi-channel brand communication strategy, including annual planning and identifying key opportunity areas.

  • Flawless execution of all PP campaigns into the UK & Ire markets, including for 2018 the football World Cup plan as well as staples such as Cheltenham, The Grand National and the start of the new football season.

  • Land truly TTL communication plans that are executed in every marketing channel, from TV to mobile banners, radio to You Tube.

  • Central point of contact in the business for all day to day brand activity, engaging with a wider range of stakeholders from commercial to trading to retail to digital to align and amplify plans and understand the ongoing needs of the business

  • Own the UK & Ire media plans as the main contact to both media agencies, coordinating the monthly plans across all communication channels.

  • Work with PP’s advertising agency to launch new brand campaign and continue to keep communication fresh.

  • Identify growth opportunities, driving innovation and creativity across all elements of PP marketing.

  • Become an expert on the market and competitor offerings and marketing campaigns. Conduct regular analysis on all communication across channels including drawing actionable conclusions.

  • Management of a team of 3 brand marketing execs.


Customer Obsessed: Drives process improvements that will help the business establish and maintain effective customer relationships; gains insight and stays attuned to current and emerging customer needs; uses customer insights to build and identify creative and improved solutions; holds self and others accountable for delivering services that meet customer expectations.

Hungry for Results: Drives self and others to achieve great results with agility, pace and energy; is always looking for ways to raise the performance bar and has a track record of exceeding goals when leading teams across multiple locations and functions; is a role model for being accountable and consistently delivering on what they've promised; shares their learnings and encourages their team to do the same; always acts with integrity and is trusted by stakeholders to deliver on all that is promised.

Wins Together: Is a team player- by working collaboratively is able to establish and engage networks to get work done; seeks out and facilitates the sharing of own and others' ideas, perspectives and inputs; models collaboration across the organisation; challenges how we get things done to seek ways of continuous improvement; takes steps to enhance collaboration among others.

Effective Communicator: Models effective communication; understands and regularly communicates how day-to-day actions positively impact the bigger picture; provides clarity on business goals; adjusts to fit the audience and the message; provides timely and helpful information to others across the organisation putting others needs before their own and promotes effective communication; flexes communication style to meet the needs of various audiences.

Quality Decision Maker: Makes quality decisions at pace, even in ambiguous or challenging circumstances, recognising when an 80% solution will do; considers various inputs, decision criteria, and trade-offs to arrive at effective decisions and recommendations; supports others in making high quality decisions.

Commercially Savvy: Keeps up to date with current and future trends and business developments; uses this knowledge to shape and guide decisions and actions to positively impact business drivers; provides insight on the business and industry, exploring opportunities to improve and is not afraid of change if required.

Game Changer: Models and encourages others to be curious, develop and explore innovative solutions and approaches to challenges by applying expertise and fresh thinking; champions change with an open-mind and an eagerness to try out new things; can take a creative idea and put it into practice.

Resilient: Demonstrates a bias for action when faced with tough challenges; is confident under pressure; maintains a positive attitude despite adversity - is a steadying force for others; grows from hardships and negative experiences; manages crises and high pressure situations effectively; bounces back quickly from setbacks and encourages learning from mistakes.

Nimble: Learns quickly when faced with new, unfamiliar and changing situations; models and encourages experimentation and agility when faced with unknown scenarios; promotes continuous learning from both successes and failures, and shares lessons learned; is transparent about failure and views mistakes as opportunities to learn.

Note, in addition to the above, the UK&I Campaigns Manager, Paddy Power must be:

  • Passionate about sports (most of them!)

  • Have demonstrable experience of working in dynamic, fast paced environments for established brands

In February 2016, Paddy Power and Betfair merged to form one of the largest online betting operators in the world: Paddy Power Betfair plc. The merger propelled the enlarged group into the FTSE 50.

The Paddy Power brand boasts an international multi-channel betting and gaming group. The Paddy Power brand is widely seen as one of the most distinctive consumer brands in Europe. The Betfair brand is famous for Innovation. Betfair pioneered the betting exchange in 2000 – a product which altered the landscape of the sports betting industry.

Today, Paddy Power Betfair is a force to be reckoned with. We have a market-leading presence in the UK, Ireland, Australia and the USA, as well as a range of B2C and B2B operations across Europe.