Copywriter

Recruiter
Panserve Ltd
Location
Withdean
Posted
10 Jan 2018
Closes
20 Feb 2018
Contract Type
Permanent
Hours
Full Time

Purpose of the Role: To create and produce copy for Panserve and gambling brands the company services

Key Responsibilities:

  • Producing copy which is aligned to brand tone of voice for emails, newsletters, campaigns, landing pages and where applicable; press releases
  • Generating stand-alone copy, or text to complement visual concepts
  • Seeking feedback from colleagues to adapt drafts and create finished pieces that attract and persuade
  • Writing betting previews, opinion pieces and shareable content for the Company’s partnerships and online blog
  • Providing copy for various other marketing materials as and when required
  • Ensuring that all content complies with Codes of Advertising Practice (CAP),
  • Collaborating, communicating and building strong relationships with the key internal and external stakeholders
  • Dealing with internal 'Localisation’ requests as and when they come through
  • Creating promotional emails/copy/text for the CRM team
  • Creating copy for the Casino team
  • Creating copy for our print publication obligations
  • Actively managing and running the online blog, creating posts, engaging content and advertising promotional offers. Reporting back to line manager with learnings

Other responsibilities:

  • Following team’s and Company’s processes and procedures effectively
  • Keeping abreast of professional knowledge by maintaining personal networks and studying developments within the industry, to ensure that Panserve is one step ahead. Participating in training as appropriate to maintain own professional expertise and CPD
  • Escalating issues to direct manager as appropriate
  • Undertaking other reasonable duties as instructed by senior management
  • Keen interest in a wide range of sports
  • Ability to gauge topical sporting stories of interest appealing to a betting audience
  • Industry knowledge around sports/casino gambling with an understanding of betting terminology
  • Passion for writing, with good knowledge of different forms of copywriting
  • Good eye for detail and desire for perfection
  • Excellent written and spoken communication skills in English
  • Excellent interpersonal skills and willingness to collaborate
  • Creativity and ability to translate ideas into copy
  • Ability to think outside of the box and produce original and engaging content
  • Good prioritising and time management skills, with commitment to meet deadlines
  • Previous experience within the betting/gaming industry
  • Track record of producing articles for an online sports audience
  • Experience in social media, sports journalism, digital or communications field
Required Skills and Abilities:

Desirable Skills and Abilities