Senior Performance Analyst

Adam Recruitment Ltd
08 Feb 2017
08 Mar 2017
Contract Type
Full Time
Our client are a leading private education provider, at the forefront of private education in the UK, based in Manchester. They are seeking to bring a Senior Performance Analyst on board to manage and own the marketing campaign performance reports and support marketing and budget allocations by building data-driven attribution models from performance analysis.

As Senior Performance Analyst you will manage the lead reporting suite and distil complex research and analysis into simple, compelling recommendations which will drive marketing acquisition channel choices and routes to market.

Senior Performance Analyst Key Responsibilities:

- Perform detailed analysis of campaign performance
- Manage and own the marketing lead performance reports
- Constantly monitor and report back on performance to senior management
- Establish and carry out prospect behaviour analysis
- Measure and evaluate campaigns, making recommendations for improvements to future activities

Senior Performance Analyst Knowledge & Experience:

- Working experience in a data-driven marketing analysis/modelling role
- Proven analytical and numerical skills, preferably in marketing
- Understanding of relationship databases
- Experience of data analysis: One of SAS, SQL or SPSS (or equivalent)
- An understanding of Google Analytics and/or DoubleClick is desirable but not essential

Senior Performance Analyst Salary:

£25,000 - £30,000 dependent on experience

This is a fantastic opportunity for an analyst with a digital-first mindset to come on board within a team who are aiming to provide its students with the highest standard of education and training available. If the role is of interest, please apply via the link or send your CV to John Reid at Adam Recruitment!