eCRM Manager

Faith Recruitment
£30000 - £40000 per annum
07 Feb 2017
07 Mar 2017
Contract Type
Full Time

eCRM Manager
Weybridge or Soho, London
£30,000 - 40,000

My client are looking for an enthusiastic and self-motivated eCRM Manager who will be responsible for the planning, implementation, execution, and reporting of eCRM marketing campaigns across the brands. The current eCRM campaigns have a heavy emphasis on email and site assets however my client are looking to expand our use of other eCRM tactics (app push, social eCRM).

Responsibilities include:
Directly manage email structure/campaigns via MailChimp
Developing and implementing proper use of eCRM tools
Drive understanding and target ability of key customer segments that provide the foundation for eCRM strategies
Build eCRM programs across customer segments, with the ability to work at both a strategic and execution level
Drive the calendaring, messaging, testing/optimization, audience selection, and analysis/key insights for eCRM campaigns
Concept and execute tests to improve business results
Ensure the company are driving the best possible email program; includes automating manual processes, data segmentation, list development, triggered / Lifecycle Marketing campaigns, and eCRM tool optimization
Ensure the right database management strategy and processes are in place for optimal execution
Manage growth and overall health of customer database
Own eCRM KPI reporting

The candidate must have:
At least 5 years experience in CRM marketing with a focus on email campaigns
Knowledge of email deployment and coding best practices
Technical proficiency
HTML / CSS / SQL intermediate level
Understand the concept of relational database
Experience with Mailchimp
E-commerce / Subscription experience a plus
Experience with a loyalty program a plus
Demonstrated Project Management experience; strong organizational skills and ability to plan and prioritize
Strategic thinking and problem solving capabilities
Consistently demonstrating a positive and collaborative approach - comfortable working with various functional groups across the organization
Ability and excitement to tackle big goals with limited resources; thrives in an entrepreneurial environment

This is a fantastic opportunity for a candidate to join a growing organisation. Please apply for further information.