Senior PPC Manager - Casino

5 days left

Liberty Resourcing
05 Feb 2017
05 Mar 2017
Contract Type
Full Time

Senior PPC Manager - Casino

A rapidly expanding online gaming and betting company require a senior PPC Manager (Casino) to join their Digital Marketing department.

You will be responsible for managing the Casino PPC strategy and significant monthly spend targets.

Job Requirements:

  • Hands on experience optimising to several different strategies
  • Experience of Paid Search and track record of building profitable Paid Search and Social campaigns
  • Experience working with digital infrastructure used to optimise paid search campaigns (Adobe Media Optimiser, Marin Software, Kenshoo, DS3)
  • Highly analytical, effective communicator, and highly competent with Microsoft Excel

Your duties will involve:

  • P&L responsibility for Casino Paid Search, taking direct accountability for performance against CPA, revenue and POI targets
  • Delivering weekly/monthly reports
  • Completing keyword research
  • Writing and testing new ad copy
  • Managing keyword bids
  • Competitor research and keeping up to date with search and PPC related trends
  • Analysing past trends, and Identifying areas of improvement in the account
  • Providing regular data analysis
  • Effectively delegating tasks to ensure best use of own time
  • Managing a PPC Executive