Marketing Business Analyst

Reed Finance
05 Feb 2017
05 Mar 2017
Contract Type
Full Time
This large national FMCG based in the Surrey area who offer a dynamic and complex service to the global market reaching consumer expectations and regulatory requirements, are recruiting for a Marketing Business Analyst on a full time, permanent basis.

As Marketing Business Analyst you will enable the business to achieve financial objectives by performing financial analysis to drive sales and improve profitability. Reporting into the key decision makers and stake holders of the group you will be measured on Accuracy of data and timeliness of reporting.

The main duties and accountability of this role include:

• Evaluate and provide impact of sales/profit driving initiatives for each brand
• Review competitive sales/profit driving campaigns to determine opportunities
• Develop effective data models to project and measure marketing campaigns
• Analyse impact of sales driving campaigns/initiatives and determine whether targeted results were achieved
• Interpret metrics and results to provide management with insight to understand indicators of success
• Issue regular and ad hoc reports to senior management and brand management
• Provide financial representation for brand specific initiatives
• Daily Ad Hoc Analyses and Other duties as required
• Work with cross functional teams to create compelling business cases that support business plans and initiatives
• Work with team and management on report content to ensure information meets needs of business

The skills, qualifications and experience you will need include:

• 2-4 years’ experience in financial/sales/marketing analysis
• Strong communication skills; including presentations to senior management
• Highly proficient with Microsoft applications, including Power point and Excel
• Ability to perform analysis of profit and loss statements, food and labour cost modelling, profitability and risk assessment and ROI modelling
• Have the ability to compile sound business recommendations
• Strong problem solving and analytical skills with the ability to research, reconcile, and arrive at conclusions
• Time management skills in order to prioritise and manage deadlines
• Excellent verbal, written communications and presentation skills
• Excellent interpersonal skills, positive attitude, team player

Reed Specialist Recruitment Limited is an employment agency and employment business