Marketing Analyst

Reed Marketing & Creative
03 Feb 2017
03 Mar 2017
Contract Type
Full Time
Are you excited by data in marketing?
My client is a leading player in the savings and investment market. With over 25 millions customers, and more than £135 billions invested they are one of the largest savings organisations in the UK.
They are looking for someone to use data from their marketing campaigns to find innovative ideas to implement strategy and change. They need a strong team player who is numerical and strategic, who is able to understand the needs of their customers fully.

You will be:
· Developing and delivering targeted data selections for use within marketing and communications campaigns, including email
· Supporting the Data Planning Manager in providing data for long-term campaign planning, issue resolution and to implement new data sources and tool kits used within marketing
· Guide key stakeholders across their marketing, research and intermediary teams on the best data selections to make for their particular activity
· Deliver a robust campaign design by ensuring targeted audiences are sampled appropriately and campaign contention is managed effectively
· Apply insight into campaign targeting, including the delivery of propensity models.
· To improve future campaign data selections by using insight gained from past campaign evaluations.
· Support robust testing (e.g. audience, copy, creative etc.) within marketing campaigns including setting control groups, A/B splits or MVT testing

You will have:
· Experience of extracting, querying or manipulating large quantities of data using a data mining, analytical or campaign management tool, e.g. Chordiant Marketing Director, SAS, Business Objects, SPSS, Microsoft Access
· Up-to-date practical knowledge of data protection legislation
· Degree with a strong data, testing, numerical or statistical element
· The ability to articulate complex campaign selections to a marketing audience
· Professional qualification in Direct & Digital Marketing (e.g. IDM Certificate in Direct & Digital Marketing, CIM etc.) – desirable
· Understanding of predictive data modelling techniques and their application within campaign management - desirable

This is a fantastic opportunity to have exposure to large quantities of data and work collaboratively with various teams within marketing for a 12month FTC.
If this sounds like you, then apply now!

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