B2B Value Proposition Marketing Professional
6 days left
- Full Time
Working for the Business to Business Marketing team you will generate winning marketing plans and deliver. Great career role. Apply now!
This exciting role, you will lead the planning, creation and delivery of specific, targeted propositions and activities in the Commercial Print and Graphic Arts industries.
Working closely with Marketing and Sales Excellence colleagues, you will ensure the delivery of targeted campaigns and programs throughout each stage of the customer buying cycle, drawing insight from external sources, industry associations and customer interactions.
As a pivotal member of the B2B Marketing and Sales Excellence team, your success will be measured on Value Proposition relevance, target market penetration, lead generation, pipeline velocity and win rates.
What We Give:
You'll own and manage all related proposition development and ongoing iterations for your allocated proposition(s) within the UK National Sales Organisation (NSO) and across EMEA where relevant.
For your allocated target segment, you'll create impactful and compelling original client-facing content for all stages of the buying cycle, supporting the marketing and sales teams on key campaigns and initiatives.
What We Ask:
You must be a knowledgeable marketer with proven experience delivering customer marketing programmes. Experience of proposition development for particular segments (vertical, persona etc.) is preferred.
With a background in B2B marketing, you will need to combine your knowledge of customer requirements with a deep understanding of Canon's entire B2B product and service offering to drive pipeline growth and acceleration through engaging and relevant programmes to a target group of customers and prospects. Experience in a technology environment is preferred.
A collaborative working style and team mentality will be required as you remain abreast of key strategies and operations for joint sales and marketing ventures across NSO and EMEA teams, and implement these strategies and operations where relevant. Working with Campaign Strategists, you will inform and contribute to campaign calendars.
You Will Need:
You'll need to demonstrate how you have acted with courage and applied your strategic mindset to drive change and achieve positive commercial impact.
You'll be able to evidence when you have delivered improvements to business efficiencies, and use your project and time management skills to successfully deliver longer term projects alongside the day to day operational needs of the business.
You will have excellent interpersonal, communication and influencing skills, and understand the importance of building trust based relationships based on your commercial acumen and delivery of results.
Salary £41,478 - £43,783 plus annual bonus
Location: Reigate, Surrey
Closing date: 17th February 2017 - Please apply as soon as possible.
No Agencies please