Group Marketing Campaign Manager, Godalming

2i Recruit Ltd
03 Feb 2017
03 Mar 2017
Contract Type
Full Time

Group Marketing Campaign Manager, Godalming, £35,000

Job Description

Manager oversees multiple campaigns in a variety of formats, across a range of media and channels.

This is a role that has a reasonable degree of responsibility, autonomy and decision making for campaign execution and reporting, coupled with a high degree of hands-on working.

This role will work closely with the Group Head of e-Commerce, Digital Marketing manager and Group Website Merchandiser. In addition to internal relationships, there will be a requirement to work with external marketing and digital agencies to help deliver marketing and e-commerce projects.


  1. Work alongside the Group Head of e-Commerce to plan B2C (business to consumer) and B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers
  2. Manage the day to day implementation, tracking and measurement of marketing campaigns
  3. Brief and oversee the work of external agencies, such as graphic designers, animators and printers
  4. Work within a defined budget and a cost per basis, reporting budget variance to the Group Head of e-Commerce
  5. Write, edit and proof-read copy for promotional materials within marketing campaigns
  6. Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels
  7. Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
  8. Maintain regular measurement of the ROI of campaigns
  9. Ensure all necessary business and Compliance sign-off as necessary
  10. Collect and use data to inform new campaigns and the evaluation of existing campaigns
  11. Keep abreast of current trends in marketing

Other Duties

Experience & Qualifications

  • Experience of campaign delivery across a wide variety of media and channels
  • Equally comfortable working with online as offline, including cross-channel measurement
  • Skilled in direct response and, ideally, brand building campaigns
  • Experience in a similar role - implementing and reporting on campaigns
  • Management skills: The ability to take a campaign from plan to delivery
  • Communication skills: Excellent writing skills are a pre-requisite as you will be required to write copy for internal and external activities.
  • Influencing skills: The ability to form and manage relationships with agencies and third parties as well as communicate with a non-marketing audience within the organization
  • Project management skills: The ability to work within a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns.
  • Numerical skills: Equally proficient with words and numbers, able to acquire data and use it to target selected groups, as well as being able to analyse the success of campaigns
  • Strong analytical skills
  • An understanding of the insurance market is desirable but non-essential
  • Attention to detail: A tremendous eye for detail, ensuring that all work is error free and fit for purpose
  • Creative: The ability to generate reports that are clear, concise and easy to communicate.
  • Communication skills: Confident presentation skills
  • Influencing skills: The ability to form and manage relationships with Senior staff and third parties
  • Numerical skills: Highly numerate to ensure analysis is completed to a high level.
  • Experience of working to multiple priorities and working across a range of tasks.

Preferred Experience

This is a role that requires experience of working semi-autonomously on the management of marketing campaigns across media and channels, in a commercial environment.

  • Experience working within commercial/ e-commerce environments
  • Experience of both B2B and B2C marketing
  • Experience in creative briefing of agencies in online and offline creative
  • Insurance knowledge advantageous
  • Financial Services / FCA regulated firms
  • Strong Microsoft office (Word, Excel, PowerPoint, Outlook)


  • Degree educated, or equivalent, with proven UK experience.
  • Preferably a professional marketing qualification, such as the Diploma in Professional Marketing or the Professional Postgraduate Diploma in Marketing
  • Educated to Good standards (i.e. A Level or equivalent to include English and Maths) or enough experience in a previous role to demonstrate suitable skills