Direct Marketing Executive

Recruiter
Talent Hub
Location
Horsham
Salary
25000.0000
Posted
02 Feb 2017
Closes
02 Mar 2017
Contract Type
Permanent
Hours
Full Time

Direct Marketing Executive

Salary Circa £27,900

Based Horsham, West Sussex

This is a fantastic opportunity for a marketer with direct marketing experience. It’s a deadline driven role with a focus on data (working with data teams) customer journey development and driving integrated campaigns with a mail focus. Understanding and experience of managing end to end campaigns is a must for this role.

Overview of key responsibilities:

  • Manage and deliver integrated retention campaigns and activity on & offline to existing members
  • Monitor day to day campaign performance in line with plans, to ensure they are delivered on time and on budget.
  • Manage day to day relationships with multiple external agencies, suppliers and internal stakeholders to ensure campaigns are delivered and key performance indicators are met.
  • Work with external agencies to write and approve campaign and creative briefs, source information, images and case studies
  • Work with internal digital team to ensure delivery of planned and ad hoc appeals/campaigns
  • Review and agree data selections and targeting for campaigns to maximise net income and engagement
  • Produce and present campaign results, reports and analysis within required timeframe.
  • Monitor campaign costs against budgets and maintain referencing system for all invoices and approve invoices to an agreed limit

What you will need:

  • Degree educated or equivalent, Marketing qualification would be superb
  • At least 2 years previous direct marketing experience within the B2C space
  • Experience of driving multichannel campaigns
  • Some print or digital production knowledge would be beneficial
  • Proven experience of interpreting data sets for campaign selection
  • Proven agency stakeholder management experience

Based in Horsham the company offer excellent development opportunities working with a cutting edge marketing team. Good work life balance and benefits as well as free parking on site.