Product Marketing Manager - Solutions

2 days left

Recruiter
Headliners Group
Location
Southampton
Salary
40000.0000
Posted
02 Feb 2017
Closes
02 Mar 2017
Contract Type
Permanent
Hours
Full Time

2084 - Product Marketing Manager - Solutions - £40k - Southampton

Based in Southampton, we’re working with a well-established and reputable company, highly regarding in their field, that is going through rapid expansion, and is looking for an experienced Solutions Product Marketing Manager to take an integral role in developing their service proposition and creating a strong strategic marketing plan to target multiple verticals.

The Solutions Product Marketing person will own the positioning, packaging, pricing, and selling of a specific solution that may include one or several products and other services.

Job Description

  • To lead the strategic positioning, integration, execution and implementation of strategic, solutions-focused initiatives and messaging for the business. The jobholder identifies solutions marketing opportunities and influences cross-functional teams to align with the clients strategic goals and objectives.

  • Ownership of the positioning, packaging, pricing, and selling of a specific solution that may include one or several products and other services

  • The Solutions Product Marketing Manager must drive and encompass the entire customer-facing process, ultimately involving not only sales, marketing and delivery but also product strategy, development and finance.

Roles & Responsibilities:

  • Reviewing clients’ requirements and company capabilities and deciding on products and solutions for clients

  • To replicate solutions across clients with similar challenges within similar industry fields.

  • Targeting and identifying companies capabilities with available solutions.

  • Create Solutions and pricing models to fit those solutions to vary each vertical and proposition.

  • Create messaging and positioning for each vertical and target market and create the collateral and case studies to benefit each proposition.

  • To have awareness of the competitive market and understand competitor offerings and where necessary protect existing clients or attack competitor offerings.

  • The Solutions Product Marketing Manager must demonstrate a true understanding of the proposition and produce collateral that can be modified dynamically to fit particular situations and a range of tools that can easily be chosen and customised by the sales person to fit particular challenges.

Key Objectives and Targeted KPIs:

  • Increase productivity of organic sales through working with Clients Services teams to review and enhance solutions provided to existing clients, maximising mutual value

  • Increase success rate of winning new business through working with Business Development to identify and optimise solutions available to prospect clients, maximising mutual value

  • Provide insight and influence to Product Development & Management teams supporting new product and services development to maintain market competitive advantages.

  • Develop an expert knowledge and understanding of the marketplace and competitor offerings

  • Communicate solutions-focused strategies and messaging for defined solutions and markets to wider company teams

  • Creation of message and support of internal and external marketing efforts in promotion and delivery of new solutions

  • Support and influence the pricing of client solutions, working with Sales and Finance, to promote solutions to maximise market value and returns

  • Development and delivery of standardised core solutions and pricing

Experience

Significant product marketing experience (of a solution)

Experience in developing and marketing a product proposition

Background of marketing solutions in the Financial Services / Technology / Software worlds would be advantageous.