CRM Planning Manager

3 days left

Blue Pelican
02 Feb 2017
02 Mar 2017
Contract Type
Full Time

You will be joining the customer marketing team for one of the big TMT players, helping the business devise solutions to one of the key challenges of any major player within this market - customer churn.

As the CRM Planning Manager, you will be principally aligned to their consumer premium media product, assisting with things like churn prevention strategies, forecasting, quarterly campaign planning and reviews. You will also be helping to deliver robust, long term plans with the aim of reducing churn, increasing customer value and satisfaction too.

You will be working in support of a Senior Manager and as part of a close-knit team who, in the broader context, take care of circa 2m customer communications per week on behalf of the business (both operational and promotional).

You will be analysing things like existing performance, identifying reasons for churn and identifying 'at risk' customer segments, then looking for opportunity to create loyalty within the base, both pro-actively and reactively too.

This role will lean quite heavily on the data and planning side of things, looking at things like customer behaviour and market dynamics (competitor offerings, pricing strategies, etc.), utilising the data to spot trends and from that creating strategies and plans of action which are then adopted by the customer marketing unit in order to save customers.


The organisation you will be joining is a big consumer brand within the TMT space. They've been doing lots of exciting things of late - launching new products and services as well as investing billions in content and also their platform. They operate in a dynamic and fast-paced sector, everything they do is high profile, backed by big budgets and is front and centre of the consumer's eye.

The customer marketing unit is perceived really well within the business, led by an inspirational Director who will be on-hand to give you guidance and support where necessary, as they work in an open office arrangement.

It's a business which will give you lots of responsibility and opportunity to shine, with frequent interactions with senior stakeholders and people of influence within the business too - so if you're looking for the kind of role that will allow you to progress in your career quickly, with a big brand, and in a role that has influence of big performance metrics, this could be the role for you.

For more information please contact Colin Doree at Blue Pelican today!

Role: CRM Planning Manager
Location: London
Salary: £40,000 to £45,000 base
Benefits: ~10% bonus, pension, flex-bens package, 25 days annual leave


  • Experience within campaign planning, within a CRM environment is really important
  • You understand the mechanics of loyalty and retention marketing
  • Experienced in devising large-scale, multi-segment plans for a complex audience/customer base
  • Analytically minded - you're not afraid of a spreadsheet, looking for trends in data and critically able to draw meaning and devise action off the back of it
  • Experience instructing analysts on analysis projects, so you know how to shape and deliver this to get the best/most useful results
  • Advanced Excel skills - you know how to do pivot tables and the likes
  • Must have the necessary visas to live and work in the EU


For further information please contact:

Colin Doree
Managing Consultant - Blue Pelican Marketing

You can view all our vacancies on our web site, or call and ask for the marketing division.