Digital Marketing Manager - World Leading Event (London)

5 days left

Recruiter
Media Search Inc.
Location
London
Salary
50000.0000
Posted
02 Feb 2017
Closes
02 Mar 2017
Contract Type
Permanent
Hours
Full Time

Digital Marketing Manager - World Leading Event (London)

Up to £50,000+ 25% Bonus & Benefits

London

Job Purpose:

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all platforms. Reporting into the Head of Marketing you will be responsible for one Digital Marketing Assistant.

Responsibilities:

  • Work with the Head of Marketing on the digital marketing strategy to build social media presence across existing and new channels, drive more engagement and conversion. Proactively propose new social media marketing channels and new techniques across existing channels to drive more engagement across this importantmedium
  • Manage the event website. This includes SEO, Google goal conversion and Google E- commerce tracking. Collaborate with internal teams to create landing pages, report on user journey analysis and optimize userexperience
  • Lead the implementation of a community news website, working with the Head of Marketing and external partners to launch this new platform effectively and grow the audience. Working with internal teams and an agency to optimize the design and layout of this site. Setting up gated sections of website and gated rules. Pushing content across social media, with particular focus on videocontent
  • Managethemarketingallwebinarsandwhitepapercampaignsincludingclientreporting
  • Responsible for all organic social media marketing activity including scheduling, managing messaging, refining messages to the appropriate medium / situation, andanalysis
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROIandKPIs),includingprovidingweeklydigitalmarketingupdatestothebusiness
  • Manage all PPC campaigns on Google Adwords, Bing and other Microsoft platforms and across all social networks. Identify trends and insights, and optimize spend and performance basedontheinsights,planning,andexecutingmeasuredexperimentsandconversiontests
  • Explore and develop new digital marketing tools and train the Digital Marketing Assistant and wider marketingteam.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Growthe client’ssocialfollowingacrossallsocialchannels,usingtoolstodothisasrequired.

Person Specification:

Essential

  • Degree/CIMeducatedwithprovenworkingexperienceindigitalmarketingfor6-8+years
  • Knowledge of pushing video content across social mediaeffectively
  • Experience in optimising landing pages and user funnels and A/B and multivariate experiments
  • Strong analytical skills and data-driventhinking
  • Up-to-datewiththelatesttrendsandbestpracticesinonlinemarketingandmeasurement
  • Demonstrable experience of using social listeningtools

Skills:

  • Expert user of Google Analytics - allfeatures
  • ExpertuserofGoogleAdwordsandFacebookadvertisingincludingtracking
  • Expert user of EDP platform with demonstrable knowledge of building email automation campaigns
  • Basic understanding and use of HTMLcode
  • InDesign / Photoshop basicskills