Acquisition Marketing Manager

Recruiter
EMR
Location
London
Salary
50000.0000
Posted
02 Feb 2017
Closes
02 Mar 2017
Contract Type
Permanent
Hours
Full Time
An exciting opportunity has arisen for an experienced Digital Acquisition Manager to join a FTSE100 financial consumer services organisation.

The right candidate will devise and deliver strategies which significantly grow the contribution of sales and revenue from their channels.

Acquisition Marketing Manager Responsibilities:

  • Accountability and ownership of Affiliates, Partners & Email Acquisition Marketing channels, including line management of three direct reports
  • Devise, propose and grow strategies for accountable channels and manage the team to deliver against these
  • Regular reporting and presenting of campaign results and KPIs up the line to senior leadership team
  • Work with the Design team and creative & copywriting agencies to develop best-in-class Email content with clear and compelling messaging and concepts
  • Collaborate with peers across Acquisition, CRM, Brand & Price Comparison to ensure that communications are joined up and that messaging is appropriate.
  • Understand and participate in performance management processes

Acquisition Marketing Manager Experience/Skills:

  • Hand on experience in digital marketing, with a specific focus on Affiliates & Email channels
  • Experience managing a small team, with a proven track record of developing people
  • Strong technical understanding of Email technology platforms and affiliate networks
  • Strong commercial acumen and negotiation skills
  • Strong technical understanding in tagging, tracking & attribution
  • Broad understanding of other digital marketing channels
  • Ability to successfully manage and evolve agency and 3rd party supplier relationships