Digital Marketing Executive

Recruiter
The Clever Consultancy Ltd
Location
Godalming
Salary
25000.0000
Posted
02 Feb 2017
Closes
02 Mar 2017
Contract Type
Permanent
Hours
Full Time

Digital Marketing Executive - summary overview

Role responsibilities:

  • Work with the Digital Marketing Manager to provide support and ensure the timely execution of the company's digital marketing plan
  • Execute campaigns across a range of digital channels
  • Schedule and manage marketing and product content updates to the organisation’s websites
  • Responsible for managing Home Page content, and creating landing pages, microsites and inbound forms to support campaigns
  • Participate in UAT web development testing as required
  • Edit and post video content on the website and other digital channels
  • Create banner ads and manage updating of key web pages with additional marketing content
  • Manage the creation and execution of email campaigns, delivering on pre-planned activity schedule
  • Update monthly KPI performance reports for key digital channels and campaigns
  • Contribute to and provide creative ideas for content marketing, website updates, social posts and email

Role requirements:

  • Proven interest and experience in digital marketing (either a specific channel or overall)
  • Demonstrable experience in managing and executing digital campaigns or channels
  • Good knowledge of website analytics tools and reporting KPIs
  • Experience and knowledge of one of more - search, PPC, web content updating, email, social

Skills:

  • 2+ years’ experience within a digital marketing role
  • Solid understanding of digital marketing channels and processes
  • Experience of working with keyword and analytics tools, ESP and web content management systems
  • Ability to pick-up new ways of working and systems easily
  • Good understanding of and comfortable working with data
  • HTML skills