Portfolio Marketing Manager For Global Brand

6 days left

Recruiter
Digital Experts
Location
London
Salary
55000.0000
Posted
02 Feb 2017
Closes
02 Mar 2017
Contract Type
Permanent
Hours
Full Time

Location: Central London

Salary: c£60,000

Our client, a global company with market leading brands, is seeking a dynamic B2B product marketing manager with strong value proposition and customer journey experience in financial services technology.

The Challenge

  • To enhance the brand of our products.
  • To engage with the target audience by positioning products clearly, effectively and right on target.
  • To make our products stand out from everyone else’s in the marketplace.

Activity

  • Build a compelling value proposition for our compliance products, services and brand.
  • Articulate it to customers.
  • Develop and own product positioning and messaging.
  • Develop effective brand recognition strategies, particularly for new products and product enhancements.
  • Align with all relevant business partners - product management, pre-sales, sales, etc.
  • Maintain and drive the competitive landscape.
  • Track progress, understand target markets and identify insights to inform product strategies.
  • Win/loss analysis
  • Create innovative, integrated marketing comms launch plans

Attributes

  • Deep understanding of buyer needs, preferences, use cases, methods and criteria
  • Knowledge of creating a strong value proposition and customer journey experience
  • Outstanding communicator
  • Ability to translate complexity into creative, intuitive content and programmes
  • Comfortable with fast-paced, ambiguous environments.

Benefits Package:

Our client has strong global products and services which hold market-leading positions across a wide range of industry sectors including financial services. Our client offers a highly competitive salary, flexible working opportunities, excellent benefits and on-going professional training and career development.

- Pension Scheme
- 29 Days Holiday
- Paid Charity Days - 2 days per year
- Life Insurance (4x salary)
- Save As You Earn Share Scheme (SAYE)
- Competitive Salaries