Decision Analyst- SQL/SAS

Recruiter
Harnham
Location
London
Salary
30000.0000
Posted
02 Feb 2017
Closes
02 Mar 2017
Contract Type
Permanent
Hours
Full Time

Decision Analyst- SQL/SAS

In this role as a a Decision Analyst you will be responsible for the development, improvement and availability of targeting models, including propensity, event, and behavioural, that drive Relevant Driven Interactions (RDIs) including PCMs, and discretionary, DM and email campaigns, with a specific focus on continuous improvement.

THE ROLE

Your responsibilities will include but may not be limited to:

  • Develop the targeting approach to accurately identify customer needs. Design tests, delivery campaigns and analyse performance to ensure campaigns are executed effectively.
  • Identify performance trends, customer behaviours and commercial opportunities and risks to continuously improve the accuracy and effectiveness of RDIs and realise commercial opportunities.
  • Build strong relationships with the Product and Channel teams and CCSP Commercial and Delivery Teams to manage, optimise and deliver an effective new demand and execution cycle for RDIs.
  • Communicate the recommendations of analysis in meetings with senior stakeholders and in visually-compelling reports or presentations.
  • Proactively working across the wider team to continuously review and improve the quality & accuracy, penetration & coverage and timeliness of RDIs.

SKILLS AND EXPERIENCE

  • Practical experience of creating customer segmentation and behavioural models, running customer targeting and developing and/ or delivering data via a campaign management tool.
  • Extensive analytic experience preferably within financial services products/segments, digital or Telco.
  • Experience of programming in SQL essential, and in additional computer languages (e.g. SAS, R, Python).
  • Takes a value-based approach to analysis, incorporating analysis of current and future value to understand the economic implications of decisions and align business objectives and resources.
  • Candidates with risk analytics backgrounds would be interesting to the client as well.

BENEFITS

My client is looking to pay anywhere from 35k up to 45k basics with good benefits on top.

The chance to work for a globally recognised company.


HOW TO APPLY


If you are a BI Professional and believe this is something you may be interested in then please register your interest by sending your CV via the Apply link on this page

KEYWORDS

Data, Analyst, Banking, SAS, SQL,