B2B Value Proposition Marketing Professional
With proven experience delivering customer marketing programmes you'll develop winning propositions for particular segments (vertical, persona etc.) and will execute marketing plans. Career opportunity. Apply now!
In this exciting role, you will lead the planning, creation and delivery of specific, targeted propositions and activities in the Commercial Print and Graphic Arts industries.
Working closely with Marketing and Sales Excellence colleagues, you will ensure the delivery of targeted campaigns and programs throughout each stage of the customer buying cycle, drawing insight from external sources, industry associations and customer interactions.
As a pivotal member of the B2B Marketing and Sales Excellence team, your success will be measured on Value Proposition relevance, target market penetration, lead generation, pipeline velocity and win rates.
What We Give:
As subject matter expert, you'll stay current on key developments within your proposition set and keep your stakeholders up-to-date on these trends. You'll create impactful and compelling original client-facing content for all stages of the buying cycle, supporting the marketing and sales teams on key campaigns and initiatives, developing core proposition content and thought leadership pieces through working with leading industry influencers to align, collaborate and co-create market relevant propositions.
As part of the EMEA-wide Value Proposition team you will ensure your allocated propositions meet EMEA standards and are effective in all relevant NSOs, and will ensure all other propositions not directly developed in your NSO are accurately utilised to meet your NSO's business objectives. Your effective delivery will help accelerate opportunities through the pipeline through strong understanding of value propositions and programmatic campaigns.
Your personal development is important at Canon and we encourage you to own your career with the support and guidance of your Manager.
What We Ask:
You must be a knowledgeable marketer with proven experience delivering customer marketing programmes. Experience of proposition development for particular segments (vertical, persona etc.) is preferred.
With a background in B2B marketing, you will need to combine your knowledge of customer requirements with a deep understanding of Canon's entire B2B product and service offering to drive pipeline growth and acceleration through engaging and relevant programmes to a target group of customers and prospects. Experience in a technology environment is preferred.
A collaborative working style and team mentality will be required as you remain abreast of key strategies and operations for joint sales and marketing ventures across NSO and EMEA teams, and implement these strategies and operations where relevant. Working with Campaign Strategists, you will inform and contribute to campaign calendars.
You Will Need:
You'll demonstrate self confidence and apply your strategic mindset to drive change and achieve positive commercial impact.
Salary £44,396 +10% Bonus
Location: Reigate, Surrey
Closing date: 31st January 2017 - Please apply as soon as possible
No Agencies please