Brand Manager- Strong marketing background FMCG,

3 days left

Picasso Personnel
02 Feb 2017
02 Mar 2017
Contract Type
Full Time

Brand manager Portfolio of Brands- Asian food Head Office position in Harrow

We supply to retailers throughout the UK and Europe, including the major household named supermarkets

Starting salary Circa 33,000 a.a.e Plus Performance Linked Bonus Plan and company pension

The Company

A fantastic opportunity to join a fast growing dynamic branded food company with presence across grocery multiples and the cash & carry sector. We are a major supplier of rice, ready meals and meal solutions, cooking sauces and snacking categories.

This position is based at Harrow, Middlesex and we have a fully interrogated rice milling plant in Felixstowe

The Job

Manage a brand/portfolio of brands as a Brand Manager. Job will involve:

  • Gaining a thorough understanding of the relevant categories and consumers shopping the categories

  • Mining internal and market scan data to pull out relevant insights

  • Sharpening/crafting the propositions for our brand/s

  • Articulating a vision for the growth of our brands and translating the vision into reality

  • Writing and executing a full mix marketing plan for the brand/s that addresses the communication, packaging, NPD and promotional needs

  • Engaging operationally with a roster of our advertising/PR/Digital agency partners

  • Supporting the sales effort through a hands on approach to market activation of the brands by conceiving and managing - in store activities, events and other below the line marketing

The Candidate

It must be emphasised that a good and current marketing background is essential. Prerabably with a marketing qualification.

  • Experience of having worked as a Brand Manager - 4 to 5 years’ experience

  • Food and beverages experience not essential

  • Strong numerical and communication skills

  • Digital marketing experience - website and digital communication

  • Experience of or exposure to speciality ethnic products / sectors would be an advantage but not essential

  • Familiarity with South Asian culture would be an advantage but not essential

  • Graduate level education. Special qualifications in marketing is a must

  • Ability to travel independently to meet customers, agencies and consumers is an essential part of the job.


  • £33000 per Annum Basic Salary but very flexible- depending on experience

  • Performance linked bonus plan

  • Company pension

Will be based at Harrow

Will report into

  • The Sales & Marketing Director