Digital Marketing Analyst

Recruiter
WeAreSSG
Location
Nottingham
Salary
From £25,000 to £35,000 per annum
Posted
03 Dec 2017
Closes
08 Dec 2017
Contract Type
Permanent
Hours
Full Time
We are currently recruiting for an experienced Digital Marketing Analyst for a national leading retail and eCommerce company in Nottingham.


The company has a huge amount of data coming from multiple sources both online and offline. This role will give you the opportunity to maintain and utilise this data and the Marketing Database to provide insight on customer behaviour and sales trends and help shape how the company uses this data in their decision making and across the business.


Main Responsibilities:

  • Understand all the customer data touch points and ensure they maximise opportunities in the constantly changing digital landscape

  • Overall digital data management and reporting

  • Interpret the digital relationship between media, website and customer conversion

  • Providing insight and recommendations for marketing and wider business objectives

  • Analyse email marketing performance

  • Support a robust testing programme with the web team-building

  • Report on website performance

  • Optimise web journeys


The successful candidate will have:


  • Advanced Excel abilities

  • Solid experience of Google Analytics, Tableau or similar web tool

  • Experience with A/B testing

  • Experience analysing online campaigns, including paid search, email marketing, affiliates, display and social

  • Strong analytical and reporting skills

  • Experience applying data analysis and statistics to forecasting


If this sounds interesting, please apply immediately for a confidential discussion.


This job was originally posted as www.totaljobs.com/job/77798027