Head of Analytics - SAS/SQL/R
Head of Analytics - SAS/SQL/R/Python
A globally renowned agency are looking for a Head of Analytics with strong SAS/SQL/R/Python skills to provide insight on a wide variety of customer experience, customer engagement and pricing projects. You will take a lead in a growing team, providing advanced analytics solutions to clients through the use of customer engagement data.This is a senior role in the business, so the right candidate will come from a customer focused analytics background, and have strong team management skills.
The role in more detail - Head of Analytics:
- Heading up a team of 8 - 10 SAS/SQL/R/Python Insight Analysts as well as customer researchers at varying levels, you will provide your expertise in data mining to provide advanced insights to improve customer engagement strategies and improve marketing ROI for clients. This will be a 'hands off' role.
- You will be responsible for building solutions from scratch and developing customer segmentations and targeting strategies to improve customer loyalty and satisfaction from marketing activities, resulting in increased spend
- You will be responsible for optimising a wide variety of data sources, including campaigns, pricing, customer journey and customer experience data, delivering exceptional quality actionable insights to key stakeholders and clients, and setting the vision for future campaigns
- Ensuring that high levels of performance are maintained, you will be responsible for implementing new techniques and innovating approaches of best practice.
Your skills and experience:
- Strong background in customer focused analytics including basket analysis, transactional data, shopper data, household data, loyalty data etc
- Experience managing and motivating teams of Insight Analysts of varying levels
- Technical background in SAS/SQL or equivalent, with the ability to understand modelling concepts
- In depth experience of direct marketing strategies as well as proven capabilities to build client solutions and products from scratch
Salary details - Head of Analytics:
As the Head of Analytics, you can expect to earn up to £80,000 + competitive benefits including a bonus and pension scheme.
How to apply - Head of Analytics?:
Click on the 'Apply' button to submit your CV
This job was originally posted as www.totaljobs.com/job/77808464