Digital Marketing Manager

Yorkshire and the Humber
£30,000 - £39,999
30 Nov 2017
13 Jan 2018
Contract Type
Full Time
If you're an experienced digital marketing professional with a passion for the outdoors, #FreeYourself from your current role and join us on our mission to get more people active outdoors.

Following strong growth over the last 3 years and completion of the prestigious Goldman Sachs 10,000 Small Businesses programme in 2017, we are about to embark on an ambitious growth plan to achieve our vision of being the most inspiring, authentic and trusted resource for getting active outdoors.

Do we offer what you are looking for?
We're a small, focused team with a big vision for getting people active outdoors and you'll be expected to make a contribution towards achieving that vision. Although we offer a great benefits package, you won't be joining us just for that - you'll join us because you share our passion for the outdoors and a desire to spend your life working on something meaningful.

The benefits package includes:Great basic salary - £30-40KBonus scheme - we all get rewarded when we do wellPrivate health care - add family members as well (for a small extra cost)Pension - with an award-winning Defaqto 5 Star schemeChildcare vouchers - opt to take vouchers in lieu of salary23 days holiday + public holidays - holiday increases with length of serviceFree events - get the entry fee for your personal challenge paid forEarly finish Fridays - get the weekend started early with a 4pm finish every FridayYou will be based at our fantastic new rural office in the Yorkshire countryside just 5 mins away from the A1 near Boroughbridge - an easy commute from Leeds, York, Harrogate, Wetherby & Ripon. No city-centre tower blocks, no traffic queues, free on-site parking, plenty of fresh air, access to 1,000+ acre estate and a shower for cyclists and runners!

Are you who we are looking for?
Our values underpin everything we do: we inspire our readers to get active outdoors at the same time as working relentlessly to achieve a return on investment for our advertisers. We keep things simple, impartial and authentic.

During your career you will have had hands-on experience of:Content management systems - combined with exceptional organisational skills.Copywriting - an ability to write inspiring content.Lead generation - ideally combined with marketing automation.SEO - experience of leveraging content to increase organic traffic.Social media - ideally with experience of growing a significant following.Analytics - an ability to cut through data to identify key issues.What’s the role?
The role is to manage all aspects of digital marketing within the business, both B2B and B2C. To succeed, you and your team will need to create and grow a highly engaged audience and deliver successful campaigns for our advertisers.

Day to day responsibilities will include:Managing content – working with the Digital Marketing Executives to manage all website content.Growing our audience - using content marketing to drive growth and engagement.Generating leads - supporting all lead generation activity across the website.Analytics - measuring the effectiveness of all marketing activity.Managing a small team of digital marketing executives.You will work closely with:Head of Content - to help plan new content.Head of Advertising - to help deliver an ROI to all advertisers.Digital Marketing Executives - to help manage client listings.You should also be willing to get involved with customers on activity days, events and press trips to help build client relationships and better understand the sectors.

If you're interested, take the next step and apply now - please ensure you submit a covering letter explaining why you are applying. If you'd like to chat about the role first, please call Andrew on 07974 685981. The role will remain open until we find the right candidate.
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