Digital PR Executive

Lux Recruitment Ltd
From £20,000 to £25,000 per annum
30 Nov 2017
08 Dec 2017
Contract Type
Full Time
Digital PR Executive – Southam Southam, Warwickshire £20,000 - £25,000 + Benefits

My client is a fast growing online/eCommerce business who are looking for someone who is passionate about PR! You must have Digital PR experience and ideally digital marketing experience.

As a Digital PR Executive, you will be working directly with the Marketing Manager on campaigns to drive PR and ultimately traffic to the website. You will have a natural instinct for what will gain PR and have experience from a similar, previous role.

As Digital PR Executive, you will be working within a Marketing team of 7 and be pivotal in their quest to differentiate our brand from the online crowd. This is an exciting role within an online environment that is constantly evolving so you need to thrive from the challenges of change and be on board with our eagerness to stay ahead in a highly competitive market.

As Digital PR Executive, your responsibilities will include:

  • Continuous improvement and development of PR strategy and campaigns to increase traffic hitting specific KPI’s
  • Accurate reporting of results and key metrics using various software and Google Analytics
  • Integration and support with our social media campaigns
  • Integration and support with Content Marketing activities
  • Support with video production
  • Promotion of key messages
  • Contribution to brand elements such as tone of voice, visual design, website pages etc
  • Write press releases and copy for associated content
  • To take an active role in improving the effectiveness of our business e.g. procedures, new products, new trends, brand developments and promotions to drive traffic and conversion to our site
As Digital PR Executive, your experience will include:

  • Marketing related degree or equivalent
  • Minimum 2 years experience ideally within a Digital PR role but would consider experience within digital marketing
  • Demonstrable results driven experience gaining PR, increasing organic traffic and brand awareness
  • Strong outreach experience
  • Digital marketing experience would be a bonus
  • Strong social media marketing experience
  • Proven track record

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