Product & Digital Marketing Manager
Our client is a multi-national company specialising in accountancy software solutions with UK headquarters in central London.
They are now seeking a Product and Digital Marketing Manager to join their growing UK segment marketing team and report to their Senior Marketing Manager. They are looking to partner with all 35,000 firms in the UK and help them to transform their firms by moving to the cloud.
Lead go-to-market campaigns for all upcoming releases and partner closely with the global product and product marketing teams
Drive the ‘matchmaking’ marketing initiative in the UK to connect small businesses with accountants
Optimize the end-to-end accountant web experience to improve accountant sign-up conversion
Partner with large accountant firms (top 100 in the UK)
Strong strategic thinker with experience developing and executing go-to-market strategies cross-functionally
Able to use customer insights to improve end-to-end experiences
Experience creating and executing high-impact multi-channel marketing campaigns across digital and offline channels (advertising, web, mobile, email, in-product, etc.)
Identifies big insights by synthesizing inputs from multiple data sources to unlock growth opportunities; develops business cases and activation plans to support.
International company with growing marketing department.
Long contract with likely extension or even permanent employment after 6 months.
Casual dress code.
This job was originally posted as www.totaljobs.com/job/77802521