Digital Marketing Executive,Customer Loyalty

Michael Page Digital
London (Greater)
£25000 - £28000 per annum
03 Dec 2017
08 Dec 2017
Contract Type
Full Time

You will responsible for growing subscription base, on-boarding customers, driving engagement, retention, lifetime value, advocacy and loyalty. This is an important role supporting my client's global multi-channel marketing campaigns and engaging audiences to drive subscription sales.

Client Details

My Client is a leading source of international business and world affairs. They deliver their information through a range of formats from newspapers and magazines to conferences and electronic services. Their objectivity of their opinion and the originality of their insights sets them apart from all their competitors.


  • Support the customer journey plans (e.g. welcome, referral and gifting) using customer behavioural and

    usage data to personalise communications and drive engagement.

  • Support multi-channel activities that aid the growth of subscriber base.

  • Support the creation of both global on and offline collateral within exacting standards for best practice and within budget.
  • Produce high quality copy and creative for all communications.
  • Maintain and update marketing assets, content driven campaigns and offers.
  • Provide regular reporting and identify performance improvements.
  • Compile monthly updates of all activity and results, and ensure effective ongoing communication with all key stakeholders.
  • Support internal stakeholder requirements.
  • Liaise and build the relationship with external vendors and develop partner relations.
  • Monitor industry trends and make recommendations to enhance marketing performance.


  • A good understanding of and/or exposure to direct and digital marketing is essential.
  • Good copy writing skills and attention to detail.
  • A solid understanding of end to end marketing campaign planning and delivery gained within a fast paced marketing role.
  • A good understanding of email marketing and web based email marketing systems.
  • A good understanding of campaign performance analysis and reporting.
  • An understanding of data and list segmentation would be ideal.

You will be able to demonstrate:

  • A real energetic, problem solving approach.
  • A creative mind-set and a real eagerness to learn and keep up-to-date with the latest trends and opportunities.
  • Excellent attention to detail.
  • Strong communication skills, including exceptional written English.
  • Outstanding stakeholder management skills with the ability to build relationships with people at all levels.
  • A flexible yet organised manner and approach to the timely delivery of tasks.
  • Ability to work to deadlines and manage conflicting priorities in a fast-paced environment.
  • A willingness to travel as needed.
  • Ability to work within a team.

Job Offer

You will have a chance to join a marketing leading international publisher. Will be given an opportunity to build an extremely progressive career.

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