Digital Marketing Executive,Customer Loyalty

Recruiter
Michael Page Digital
Location
London (Greater)
Salary
£25000 - £28000 per annum
Posted
03 Dec 2017
Closes
08 Dec 2017
Contract Type
Permanent
Hours
Full Time

You will responsible for growing subscription base, on-boarding customers, driving engagement, retention, lifetime value, advocacy and loyalty. This is an important role supporting my client's global multi-channel marketing campaigns and engaging audiences to drive subscription sales.

Client Details

My Client is a leading source of international business and world affairs. They deliver their information through a range of formats from newspapers and magazines to conferences and electronic services. Their objectivity of their opinion and the originality of their insights sets them apart from all their competitors.

Description

  • Support the customer journey plans (e.g. welcome, referral and gifting) using customer behavioural and

    usage data to personalise communications and drive engagement.

  • Support multi-channel activities that aid the growth of subscriber base.

  • Support the creation of both global on and offline collateral within exacting standards for best practice and within budget.
  • Produce high quality copy and creative for all communications.
  • Maintain and update marketing assets, content driven campaigns and offers.
  • Provide regular reporting and identify performance improvements.
  • Compile monthly updates of all activity and results, and ensure effective ongoing communication with all key stakeholders.
  • Support internal stakeholder requirements.
  • Liaise and build the relationship with external vendors and develop partner relations.
  • Monitor industry trends and make recommendations to enhance marketing performance.

Profile

  • A good understanding of and/or exposure to direct and digital marketing is essential.
  • Good copy writing skills and attention to detail.
  • A solid understanding of end to end marketing campaign planning and delivery gained within a fast paced marketing role.
  • A good understanding of email marketing and web based email marketing systems.
  • A good understanding of campaign performance analysis and reporting.
  • An understanding of data and list segmentation would be ideal.

You will be able to demonstrate:

  • A real energetic, problem solving approach.
  • A creative mind-set and a real eagerness to learn and keep up-to-date with the latest trends and opportunities.
  • Excellent attention to detail.
  • Strong communication skills, including exceptional written English.
  • Outstanding stakeholder management skills with the ability to build relationships with people at all levels.
  • A flexible yet organised manner and approach to the timely delivery of tasks.
  • Ability to work to deadlines and manage conflicting priorities in a fast-paced environment.
  • A willingness to travel as needed.
  • Ability to work within a team.

Job Offer

You will have a chance to join a marketing leading international publisher. Will be given an opportunity to build an extremely progressive career.


This job was originally posted as www.totaljobs.com/job/77748369