Freelance PR Manager Ref: AL5

Nova Search and Selection
From £200 to £200 per day
30 Nov 2017
03 Jan 2018
Contract Type
Full Time
The successful candidate will have experience in a PR role, ideally in baby and child or FMCG sector, with an ability to generate brand building opportunities in the press, across the UK and Ireland. They will be the eyes and ears of the media world, identifying and sharing opportunities for the company to stand out, not just in the parenting arena, but specific lifestyle, beauty and health articles (be in the press that mum’s and dad’s read). They will be responsible for the building and successful implementation of PR campaigns working closely with the Marketing Manager and Marketing Director.

Please Note: Role is part time - 2/3 days a week - £200 Per Day

Key Responsibilities

Trade Objective:

Strengthen the company’s PositionDevelop and maintain the corporate image, identity and profileWrite interesting, accurate and effective press materials focusing on brand, product news, NPD, international growth and listingsDial up category value creation credentials - no 2 snacking brand, no. 1 selling product, international expansion/successEnter business, product, marketing and enterprise awards in trade and business titlesSubmit content for regular forward features in titles such as the GrocerDevelop and maintain the MD’s corporate image and profileIdentify and pitch MD for profile, interview, Q&A and speaker opportunitiesRespond in a timely manner to requests for information from the mediaMonitoring and reporting on competitor activity - Keeps up-to-date with trade press, industry and category knowledge and any other specific current affairs.Consumer Objective:

Build Brand and product awareness through media relationsPR activity to support and dovetail the marketing campaigns – writes and issues interesting, accurate and effective campaign, seasonal, survey and new product press releasesEnsure consistent brand messages and tie to Stepping Stones themes and content Engage with consumer media, bloggers, key influencers and on-brand celebrities Build a database of celebrity births, monitor ages, birthdays, etc. and send products as well as branded merchandise.Manage product sampling for reviews and product placementProduce a fun, creative media packs, press relations and desk-drops to influential media (on time and on budget) to follow through to achieve maximum results.Seek out partner opportunities with other pre-school brands, eg. Toys, baby apparel Enter consumer awards for product, brand and parenting endorsements, eg. Mumsnet rated.Respond in a timely manner to requests for information from the mediaWork with the wider marketing team to develop feature campaignsManage press cuttings Hold and lead monthly status meetings and send monthly status reportsProvide content for social media from PR coverage achievedEcho social media messages with all media relationsOwn and lead blogger outreach programme, establishing and maintaining excellent relationships with key, bloggers and utilizing social mediaCapture and use best content/feedback from social mediaApplicants must have the following skill set and experience
• Experience in Baby category PR preferable
• Either educated to degree level or equivalent level of work experience with at least 5 years PR experience
• Demonstrable experience of excellent and highly creative PR skills
• Exceptional presentation skills, both written and verbal
• Strong organizational skills with the ability to handle multiple tasks and to prioritize successfully. You will have multiple responsibilities to manage at any one time, so personal time management, prioritisation and diligence are key.
• Digital and social media ‘savvy’
• Enthusiastic and dynamic yet collaborative team player with a high degree of integrity and personal responsibility.
• Ability to react positively to rapidly evolving brand requirements.
• Personal drive, tenacity and energy
• Desire to work for a small and ambitious company with a flat structure, and happy to roll-up their sleeves and get their hand dirty!
• Taking full ownership of the role, and skilled at winning ‘hearts and minds’ within the team/company, championing PR

Nova Search & Selection are acting as an employment agency in respect of this vacancy.

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