Content Writer

Peninsula Business Services Ltd
£20000 - £30000 per annum
30 Nov 2017
08 Dec 2017
Contract Type
Full Time
Job Purpose

This is an exciting opportunity to be part of the Peninsula Group marketing function. You will be responsible for writing content across a variety of channels that draws people in and engages them, ensuring Peninsula is positioned as the Employment Law and Health & Safety partner of choice.

Job Overview

Reporting into the Group Content Manager, you will be responsible for writing content and persuasive copy that resonates with SME business owners. You will make technical Employment Law and Health & Safety subjects easy to understand, engaging and relevant to our target market across digital and print. Your writing will play a key role in campaign work as well as our lead nurture and overall business development strategy. This is a genuine opportunity to stamp your creative copywriting authority in a fast-paced, entrepreneurial, sales and marketing-led organisation.

Day-to-Day Responsibilities

Write digital and general marketing content that’s relevant, engaging and persuasive.
· Write great copy that speaks immediately to a market saturated with messages.
· Help build content that educates and inspires our target audience, e.g. articles, direct mail, white papers, infographics, emails, case studies and product collateral.
· Work with the Group Content Manager to plan monthly, quarterly and annual content strategy.
· Leverage the technical content and expertise from across the business to ensure content is relevant and engaging.
· Develop and guard Peninsula’s tone of voice and style.
· Ensure digital content best practice through a real understanding of the latest techniques and technologies.
· Monitor competitor activity, customer behaviour and the latest trends to improve the performance of your writing and content.
· Ensure all copy and scripts are delivered to brief, on time, and to the required quality standards.

What you Bring to the Team

Existing experience of professional content writing experience.
· A real ability to understand your target audience and make content that engages them.
· An established track record of developing marketing content from conception to delivery to impact.
· Demonstrate strong creative content writing and a flair and a passion for generating new ideas.
· Excellent organisation and project management skills.
· Experience using content management systems (CMS) to build and publish content.

This is a superb place to work if you love solving problems, enjoy a challenge and have genuine enthusiasm for overcoming obstacles and learning, you’ll love it. Your people and technical skills will be tested every day. There are endless opportunities for you to develop and grow and you’ll really make a difference to all sorts of people. We’re a family-run business, who are incredibly ambitious and constantly expanding and I can promise you’ll enjoy every single day.

This job was originally posted as